best shopify themes 2023

The Best Shopify Themes for Your Online Store

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Are you looking for the best Shopify themes for your online store? If so, you’ve come to the right place! In this blog post, we will discuss some of the best themes available on Shopify. We will also provide tips on choosing the right theme for your business. So, if you are ready to take your online store to the next level, keep reading!

What is Shopify?

Shopify is an ecommerce website builder that helps businesses create and manage ecommerce stores. It provides a full suite of features and options tailored to creating complex ecommerce sites, from setting up a payment system to creating a sophisticated product catalog and analytics.

Shopify also offers extensive customization capabilities for website designers who want to create a unique and stylish ecommerce store. One of the most significant benefits Shopify offers is the ability for users to easily manage their online stores without any coding knowledge, making it one of the most accessible ecommerce solutions available today.

With incredible customer support and ongoing updates, Shopify constantly improves to provide the best ecommerce experience possible. Whether you’re just starting out or are an experienced ecommerce store owner, Shopify provides all the tools needed to create a successful online business.

Things to Consider When Choosing the Best Shopify Themes

Before focusing on a theme and design, there are many different things you need to consider when choosing a theme that best fits what you’re trying to sell.


One of the most important elements when selecting a Shopify theme is considering the industry. Each industry has its own demands, from design and functionality to language specific to that particular vertical.

Whether launching a fashion line or offering physical products, ensuring your online store reflects the appropriate industry expectations is essential for success. It’s worth researching custom solutions for specific verticals – some developers may have existing themes tailored to specific industries.

Furthermore, some popular industries and topics may have unique features that might not be easily accessible within standard themes. That being said, no matter what vertical you find yourself in, there are myriad solutions available, and each comes with its own advantages; exploring these options will help ensure that you are offering an immersive shopping experience and achieving optimal success with your ecommerce store.

Target Market

Regarding ecommerce websites, one of the most important decisions you can make is selecting a theme for your Shopify store that suits your target market. Depending on the industry, what has been deemed visually appealing and accessible changes drastically.

Factors such as your customers’ age range, budget, tastes, and interests should all influence the theme you choose for your ecommerce store. Identifying these values before you begin selecting a website theme will ensure that you are making an educated decision based on what best serves your Shopify mall and increases its chances of success.

By investing time into making the decision, you demonstrate an appreciation and respect for both how tight-fisted ecommerce operations are and how discriminating shoppers can be based on purchasing experiences they had or heard about elsewhere.

Brand Personality

When choosing the best Shopify theme, consider the brand personality you are aiming to communicate with your customers. Identifying a mood that resonates with people can be beneficial to creating an engaging website experience.

From modern and minimalistic designs that emphasize simplicity to more classic designs that give off cozy sophistication, there’s something for every business on Shopify that can help express their unique message. Choosing a design that matches your company’s identity will give customers an insight into what kind of business they are interacting with and make a positive impression.


One of the most important things to consider when choosing a responsive Shopify theme is its features. Make sure the theme you select has built-in options that suit the needs of your business, such as contact forms, product filtering, and payment integration. Additionally, make sure there are plenty of customizability options, including page layouts and section settings, so you can make the store look exactly how you want it.

Lastly, ensure that the theme is fully responsive so customers using mobile devices can have just as great an experience as those using desktop devices. Considering these factors when picking a great Shopify theme will give you much greater success in setting up a successful store.


Style should factor in when determining which theme is best for you. For instance, do you want a modern theme to convey a sleek, subtle look? Or perhaps something more classic and warm? Think about whether the colors will suit the products you are selling, if there’s adequate white space, and if it looks professional and trustworthy – after all, customers often judge how legitimate your business is based on first impressions.

Furthermore, consider what features or functionality you need from the theme, such as having multiple languages available, advanced product filtering options, etc., as these can significantly impact customer experience and, therefore, conversions. All this, taken together, requires carefully weighing the pros and cons of each potential Shopify theme against other criteria to ensure that everything combines to deliver an optimal online shopping experience for customers.


When selecting a Shopify theme for your store, budget is a crucial factor to consider. Not only do you need to be sure the theme works with your vision and matches your store’s branding, but it also fits within your allocated budget.

You must make sure that the theme features are worth the money you’re investing – maybe investigate if the amount can be recouped through increased conversions or additional features that make the user experience easier. If budget is a defining factor in deciding which Shopify theme to choose, thoroughly research the best premium Shopify themes within that price range and choose one that will most effectively grow your business.

Take Your Time

When choosing a Shopify theme, it’s key to take your time. This one decision could be the difference between success and failure in your business venture, so ensure you know what it is you value most.

Consider the theme’s aesthetics; do you want something bold and adventurous or classic and elegant? Make sure the functionality suits all your requirements, too—does it have clean navigation? What about flexible image sizes? Does it allow easy integration with any applications you’ll need down the line? 

When selecting a Shopify theme, there are plenty of questions to ask, so don’t rush through this decision-making process—take your time and make sure you tailor everything to meet your business needs.

The Best Shopify Themes Available on the Market Today

There are several Shopify themes you can use to get your business started. We wanted to provide you information on some of the best ideas available so you can achieve success with your business on Shopify.


Doni is an excellent choice for any shop owner looking for broad, high-quality Shopify themes. With an ever-expanding library of stunning and unique designs, Doni puts real power behind your brand’s visual representation.

All their themes are built with SEO best practices in mind and optimized for mobile devices to keep shoppers engaged from first sight to checkout. Their smooth design experience makes it easy to customize your store without any coding knowledge. Each theme provides multiple layouts that you can use for specific product collections or seasonal promotions to suit your needs. 


Everest is renowned for being one of the best Shopify themes available today. This impressive theme looks great and offers many features that make setting up your store an effortless task. Its clean design and carefully handpicked palette make this theme fit in perfectly with any type of store you have, while its drag-and-drop builder allows you to easily customize every detail.

It also has customizable product pages and built-in tools that allow you to keep track of customer purchase history and create discounts. On top of all these fantastic features, Everest provides customer support whenever needed, ensuring your store is always running optimally. Whether you’re just starting or looking to revamp an existing online shop, Everest is the perfect choice for setting yourself apart from the competition.


Boost is an exceptional Shopify theme that differentiates itself from the competition by offering a sophisticated design with high-level customization options. The powerful and customizable features allow users to create unique, individual Shopify stores quickly and efficiently. In addition, it is fully responsive for perfect viewing on any device. Not only does it provide sleek visuals and navigation, but you will also have access to drop shipping to give your shop a truly professional look and feel.

Furthermore, Boost offers numerous styling options ranging from page layouts, logos, colors, and fonts that enable users to create the exact store they had envisioned when starting out. For those looking for easy-to-use features or the ability to customize their store completely, Boost is an excellent choice.


Wokiee is one of the popular Shopify themes available today, offering users a simple and modern way to create a professional and well-designed shop for their business. It features a wide range of highly customizable store designs for various industries, allowing you to create an eye-catching store that stands out from the competition.

With its integrated widgets, beautiful typography, flexible layout options, and mobile responsiveness, Wokiee takes the hassle out of setting up your shop and allows you to make changes quickly with just a few clicks. By choosing Wokiee, businesses can feel confident they’re investing in an industry-leading theme that will surely draw in customers and make managing their online presence more effortless than ever.


If you’re looking for a way to make your Shopify site stand out from the rest, Flow is one of the best options available. Flow is an innovative theme that focuses on product-first design and allows you to showcase your products in an engaging way. It makes your page look attractive, and its enhanced codebase ensures swift loading times and a great user experience.

It also offers 50+ customizers and integrates with several third-party modules, making it ideal for customization. With its robust set of features, consistently high ratings in customer reviews, and excellent support services offered by Shopify’s team, Flow stands out as one of the most sought-after Shopify themes in today’s market.


Minimal is undoubtedly one of the best Shopify themes available today, offering stunning design with a modern look that any store can benefit from. Not only does its minimalist theme have the perfect balance between usability and elegance, but it’s also incredibly customizable–create pages in a matter of clicks with complete control over colors, fonts, page layouts, and more.

Furthermore, Minimal is geared to engage visitors immediately by inserting search bars, filters, and previews at the top of each page so they get to the content they want fast. This makes browsing the store fun while providing a smoother operational experience within the same platform. By constantly adding updates and new features, Minimal stands out as one of the best Shopify themes on the market.


Loft is a powerful theme store showcasing some of the best Shopify themes available. Perfect for any ecommerce or business website, Loft’s cutting-edge designs and intuitive drag-and-drop feature make it easy to customize your site any way you like. With many features such as advanced analytics, powerful product filters, flexible layouts, professional shipping tools, and more, you can create a complete online shop in no time.

All themes in the Loft store come with regular updates and excellent customer support, ensuring your online presence remains fresh and up-to-date. So whether you’re looking to increase sales or grow your customer base, Loft offers a range of stylish and eye-catching themes that will take your online visibility to the next level.

Tips for Customizing Your Shopify Theme to Make It Look Unique

Your website’s appearance is also a critical part of its success. Below are a list of different characteristics to consider when trying to make your website look as aesthetically pleasing as possible to attract new customers.

Start With a Pre-designed Theme

Shopify offers a large variety of pre-designed themes that you can use as a starting point for your own customizations. While it may be tempting to start from scratch, using a pre-designed theme will give you a solid foundation to work from and will make the customization process much easier.

Choose Your Colors Carefully

The colors you choose for your Shopify theme will greatly impact the overall look and feel of your store. When choosing colors, consider the visual appeal and the message you want to communicate. For example, using warm colors like red and orange can create an inviting and energetic feel, while cooler colors like blue and green can convey trust and reliability.

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Use High-Quality Images

Using high-quality images is one of the best ways to make your free theme look unique. You can use images to add visual interest, highlight specific products or features, and tell a story about your brand. When selecting images, be sure to choose high-resolution ones that fit well with your theme’s overall design.

Be Selective With Fonts

The fonts you use on your free themes for your ecommerce can also significantly impact their overall look. When choosing fonts, it is essential to consider both the font style and the legibility. For example, using a decorative font for headings may look stylish, but if it is difficult to read, it will not be effective. Similarly, using a very simple font for body text may be easy to read but can look dull if not used judiciously.

Use White Space Effectively

White space is the empty space on a page that is not occupied by text or images. When used effectively, whitespace can help create a feeling of openness and calmness, making it easier for visitors to focus on your site’s content. When adding white space to your Shopify theme, be sure to use it sparingly so as not to overwhelm visitors with too much blank space.

By following these tips, you can create a Shopify theme that is both aesthetically pleasing and functionally effective. With the right combination of colors, fonts, images, and white space, you can create a unique look for your online store that will help it stand out from the competition. So don’t be afraid to get creative with your customizations, and remember that the sky’s the limit when creating a unique and visually appealing Shopify theme.

Frequently Asked Questions

Below are some common questions that users may have about choosing shopify themes for their online store.

How to install a Shopify theme and set it up correctly?

Installing a Shopify theme may appear daunting at first glance, but the process can be broken down into a few simple steps. First, visit your Shopify admin page and navigate to ‘Online Store.’

Next, select ‘Themes,’ where you will find a library of free and paid themes from which to choose. Once you’ve found the appropriate theme for your business, click ‘Add Theme’ and then ‘Publish as My Shop’s Theme.’ Subsequently, you can begin customizing your theme’s look with features such as fonts, colors, and logo uploads.

Finally, you should guarantee that all essential pages, such as contact and return policy, are also added, so customers have confidence in navigating through your store. With these easy steps, your Shopify store is set up with an excellent theme to attract customers!

Is it worth buying a theme on Shopify?

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Deciding whether to purchase a theme from Shopify can be a challenging task. There is no one-size-fits-all answer, as it depends on one’s needs and situation. For example, some may need more customization options than what a basic theme offers, while others may be happy with a ready-made template.

Purchasing from the Shopify theme store can be a cost-effective way to create a great-looking store with minimal setup time. However, if your theme doesn’t have the features or customization capabilities you require – such as adding new features and making changes to the existing design – investing in a custom theme might be worth considering instead.

Additionally, when considering buying a theme, consider what other services it might need, such as hosting or search engine optimization, that could incur additional costs. Ultimately, whether or not it’s worth buying a theme on Shopify is entirely up to you and your business goals.

How much do Shopify themes cost? 

Shopping for an eCommerce website can quickly become overwhelming, especially with all the different Shopify themes available. If you’re wondering how much they cost, it depends on the type of theme and level of customization you’re looking for. Simple free Shopify themes are available, though most businesses opt for paid themes due to their extensive selection of features and design options.

Paid Shopify store themes typically range from $140 to $180 USD for one-time use, but prices can vary depending on additional features like customer support or website templates. Ultimately, the amount you pay for your chosen theme will depend on your budget and how many bells and whistles you want to include.

Can I customize my Shopify theme? 

If you want to give your online store a professional and unique look, customizing your Shopify theme may be the perfect solution. Shopify allows customers to design and customize their own website, enabling them to create a web presence that reflects both their brand identity and overall business goals.

By selecting a pre-built template or creating something entirely from scratch, users can tailor everything from fonts and sidebars to navigation menus, enabling them to optimize their shop for both aesthetic appeal and user experience.

Furthermore, basic editing is included in all Shopify plans, meaning that even those without any coding experience can easily make changes on the fly using their own platform. Ultimately, having the ability to customize your Shopify theme allows businesses to reach more customers by delivering an enjoyable shopping experience from start to finish.

Do I need to know coding to use a Shopify theme? 

No, you do not need to know coding to use a Shopify theme. If you’re just starting with Shopify and want to sell online, the answer is no: you don’t need to be a coding expert to set up and customize a Shopify theme for your ecommerce store.

With Shopify’s complete suite of featured tools and partners, it’s easy to build an online store—no coding experience required. While some themes come pre-made with certain design elements, more complex modifications can be made by clicking on designated sections of your website or embedding HTML and CSS code into specific webpage areas.

However, even these modifications are surprisingly simple if you have basic computer skills like copying/pasting text or following instructions! That being said, having some knowledge about web development never hurt anyone – but know that it’s not necessary to start setting up your ecommerce store in Shopify.

Final Thoughts

Finding the right theme for your ecommerce store on Shopify can be daunting, but with so many great options out there, it’s worth taking the time to find one that suits your business and brand.

Whether you opt for a free or premium Shopify theme, knowing how much they cost, if you can customize them, and if coding is necessary can help you make an informed decision to ensure your store looks professional and meets all your business goals. Ultimately, with a bit of research and the right theme, you’ll be well on setting up a successful online store in no time.

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Cam Morales

Cam is the Founder & CEO of, Bix and EcomUpstart - he built two 7 figure businesses since he started his entrepreneurship journey in 2016. He now helps others launch ecommerce stores and other online businesses.

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