change shopify store name (2)

How To Easily Change Your Shopify Store Name

Disclaimer: We receive affiliate compensation rom some of the links below at no cost to you. You can read our full affiliate disclosure in our privacy policy.

If you are a Shopify store owner, you might have realized that your store name no longer suits your business or branding. Changing your store name is essential to keeping your brand identity up-to-date and relevant. However, changing your store name on Shopify can be a daunting task, especially if you are new to the platform. This article will guide you through the steps to change your shopify store name..

Why Change the Name of Your Shopify Store?

When running an online store, it’s essential to have a memorable store name. A great store name establishes your brand, gives potential customers an idea of what products you sell, and distinguishes you from competitors. That’s why many Shopify store owners change their names over time—to give their business more visibility and precise brand identity.

There are many reasons to change your Shopify store name, including the following:

  • To better reflect the products or services you’re selling
  • To make your store stand out from competitors
  • To increase brand recognition and visibility
  • To have a more memorable name that customers will remember
  • To give your store a fresh new look

Step-by-Step Guide to Changing the Name of Your Shopify Store

change your shopify store name

If your online store no longer represents your brand correctly, it may be time to change its name. Changing the Shopify store name can take time, but the process is simple. Here is a step-by-step guide to help make sure you do everything right and get your new shop up and running quickly.

Step 1: Log In to Your Shopify Account

First, log in to your Shopify account to begin your name changing process. You can access the Shopify dashboard and make the changes you need from there.

Step 2: Navigate to Settings

Once logged in to your Shopify admin website, navigate to the settings link at the bottom left corner of the page. This is where you can make all your changes.

Step 3: Click on Store Details

In the settings tab, click “Store Details” to access the page to change your store name.

Step 4: Enter Your New Store Name

The next step is to enter your new desired store name. This should be the name you want your customers to see associated with your store.

Step 5: Confirm Your Changes

Once you’ve entered your new store name, click “Save.” This will ensure that all subsequent customers who visit your online store will see the new name.

Step 6: Update Your Business Name Everywhere

Once you’ve changed your store name, update your primary domain everywhere else. This includes your Shopify store URL, any social media accounts, and other marketing materials associated with your Shopify store.

Following these steps, you can quickly change your Shopify store name. It is critical to understand that changing a business’s name may affect its visibility online, so update any other accounts and marketing materials associated with your store.

A consistent and up-to-date name for your business is essential for long-term success, so take the necessary steps to ensure a strong brand identity.

Tips for Changing Your Shopify Store Name

If you want to change your Shopify store name, it’s best to look at these tips to ensure everything goes smoothly.

  • Choose a catchy and memorable name when changing your Shopify store name: Your store name is what customers think of when they hear about your business, so having an interesting and unique name will help it stand out.
  • Update your Shopify domain name: You can update your store URL or custom domain name through Shopify or with a third-party provider. If you’re using a third-party provider, update the DNS settings for the change to take effect.
  • Notify customers of store changes: After you change your Shopify store name and domain, let your customers know. You can do this by sending an email, posting a message on social media, or updating the About Us page on your website.
  • Update associated accounts: Ensure you update any other accounts related to the old store name and domain, such as Google Ads, Amazon, and eBay listings.
  • Create a new logo: Now is the perfect time to create a new logo for your store. Logos help customers recognize and remember your business, so make sure it’s something you’re proud of.
  • SEO: Update your SEO to reflect the new store name. This means changing keywords, meta descriptions, and other relevant settings on your website.
  • Monitor analytics: Once everything is updated, monitor how the changes affect your Shopify store name and performance. Pay close attention to customer engagement rates and website traffic after you make the changes to ensure you’re getting the desired results.

These steps allow you to transition to a new Shopify store name without any issues. Being proactive with the change guarantees customers can still find and recognize your store.

Frequently Asked Questions

The following are some commonly asked questions people have about changing their Shopify store name.

Can I Change My Shopify Store URL After Publishing?

Yes, you can change the primary domain of your Shopify store after you’ve published it. However, remember that customers may already be familiar with your old store name and custom domain and could have difficulty accessing your changed site.

Can URL Redirects Be Used to Make the Transition Easier?

Yes, setting up redirects from your old URL to your new domain is an excellent way to make the transition easier for customers. This ensures customers who type in or click on the old URL will be automatically rerouted to the new domain.

Does the Store Currency Change If I Change My Store Name?

No, the currency associated with your Shopify store will remain the same even if you change its name. However, it’s worth noting that customers may need clarification or be thrown off by seeing a different Shopify store name from what they are used to when making an online purchase. So, consider this when deciding whether to make such a change.

How Does Changing My Store Name Affect SEO?

Changing the name of your Shopify store will have a minor impact on its SEO performance. While search engine algorithms may take some time to completely re-index your site under its new URL or name, it should not significantly affect your rankings in the long run as long as you ensure that you still optimize all of your content for search engines.

Does Changing My Store Name Affect Analytics?

Yes, changing the name of your current store will affect the associated analytics. This is because any previously tracked data under the old URL or store name will no longer be available for reporting, so you may need to reset and start tracking from scratch after making such a change.

Can I Change My Store Name More Than Once?

Yes, you can change your Shopify store name as often as you like. However, it is worth noting that this may add complexity to any analytics or SEO efforts, so do it carefully and with a complete understanding of the potential implications.

Can You Change Shopify Store Name Via Shopify App?

Yes, you can change your Shopify store name via the Shopify backend with the help of a third-party app. Several available apps make it easy to do this without manually changing any code or settings.


Changing the name of your Shopify store is a relatively straightforward process and can be done after you have published it. However, consider setting up redirects from the old URL to the new one to ensure customers are not confused or put off by the change. Also, remember that the currency associated with your store will remain the same even if you change its name.

Follow these steps, and you should have no problems changing the name of your Shopify store. Good luck!

Related Posts

Picture of Cam Morales
Cam Morales

Cam is the Founder & CEO of, Bix and EcomUpstart - he built two 7 figure businesses since he started his entrepreneurship journey in 2016. He now helps others launch ecommerce stores and other online businesses.

Leave a Reply