When running a dropshipping business, you’re generally working by yourself or with a very small team. What a lot of dropshippers don’t consider is that just because you’re a smaller business doesn’t mean you have to only use small business marketing strategies. Implementing enterprise marketing strategies when you’re growing a dropshipping business can have major advantages. It’s commonly thought that these bigger picture marketing strategies aren’t realistic for entrepreneur-run dropshipping stores, but there are definitely ways to make it work to help you make money dropshipping.
If you’re interested in thinking a bit outside the box and implementing enterprise marketing strategies for your dropshipping store, keep reading to learn more about enterprise marketing strategies, how they can work for dropshippers, and some of the best strategies to start trying out in your dropshipping business.
What is Enterprise Marketing?
If you only have experience in marketing for smaller or even solopreneur-style, businesses then you may have never come across the term “Enterprise Marketing.” Enterprise marketing is a business strategy that helps enterprise businesses target and reach out to their potential customers on a larger scale. It is usually practiced by bigger businesses and is largely focused on growth and expansion. Enterprise marketing strategies typically involve the use of various marketing channels such as social media, email, and content marketing to create a more holistic approach to customer acquisition and retention.
Can Enterprise Marketing Strategies Work for Dropshippers?
Simply put, the answer is yes! While bigger businesses generally use enterprise marketing strategies, that doesn’t mean they can’t be adapted to work for dropshippers. The key is to find enterprise marketing tactics that will work for your business model and scale them down to fit your needs. You don’t need to be a huge business to learn and employ enterprise marketing. You just need to be able to get creative in how to make it work for your business.
One of the most significant advantages of using enterprise marketing strategies as a dropshipper is that most other dropshippers tend to think small scale because they are small scale. Rather than having that mindset, you can think bigger while remaining a small and agile business. By utilizing enterprise marketing techniques, you can easily set your store apart from the competition which can make a big impact on your business growth and sales.
Enterprise Marketing Strategies for Dropshipping
There are many benefits of using enterprise marketing strategies for dropshipping businesses. For one, enterprise marketing helps businesses reach out to a larger audience and build brand awareness. While most dropshippers are mainly focused on paying for ads and driving direct traffic to their store, enterprise marketing helps you to build a brand that customers will remember and recognize. While this may not always yield immediate, easily tracked results, it does help to create more long-term relationships with your customers.
By using enterprise marketing strategies, you can nurture your leads and turn them into lifelong customers instead of constantly looking for new leads to convert. Below you’ll learn several enterprise marketing strategies to implement in your dropshipping business.
Utilize Inbound Marketing
Inbound marketing is an excellent enterprise marketing strategy for dropshippers as it helps you build relationships with your customers and create loyalty. It also allows businesses to attract, engage, and delight customers by creating valuable content and experiences geared specifically to their target customers. Inbound marketing methods can be used at various stages of the customer journey to guide prospects towards becoming paying customers.
Some of the most effective inbound marketing methods that can be useful for your dropshipping business would be to produce informative content such as blog posts or videos geared to inform and attract target customers.
Implement Lead Scoring
If you’re doing things right, you’re attracting leads from various marketing strategies. However, have you ever considered which of those leads is most likely to be converted into a sale or customer? Lead scoring is a method used to rank leads in order to determine their sales readiness. By implementing lead scoring within your dropshipping business, you can more easily prioritize and focus your marketing efforts on those most likely to convert.
When determining how to score your leads, you’ll want to consider various factors such as the lead’s demographics, their interactions with your brand, and their behavior. You can then come up with a method to score leads that will help you to compare and contrast different leads and determine which ones are most likely to convert into paying customers.
Take Advantage of Word of Mouth Marketing
Did you know that 88% of people have the highest level of trust in a brand when recommended by a friend or family member? Word of mouth marketing is one of the most powerful enterprise marketing strategies. It involves getting your customers and fans to spread the word about your business to their friends and followers. When your customers turn into raving fans and talk about your business or products, people listen. There is no other marketing or paid ad that can beat hearing a recommendation from a trusted friend or loved one.
Focus on Brand Awareness
Something that a lot of smaller businesses don’t focus on, that larger enterprise businesses spend a lot of time and money on, is brand awareness. Building a strong brand is essential for any business, but it can be especially helpful for dropshipping businesses. This is because dropshippers are often selling products that are similar to those of other businesses in their niche. Therefore, it’s essential to focus on creating a unique brand identity that will make your business stand out from the rest and keep your customers coming back.
Dropshipping businesses can benefit from utilizing enterprise marketing strategies to increase brand awareness, convert leads into customers, and create loyal relationships with their clientele. Inbound marketing, lead scoring, and word-of-mouth marketing are just a few of the many enterprise marketing strategies that can be useful for dropshipping businesses. So, if you’re looking to take your business a step further than many other dropshipping businesses, consider implementing some of the strategies outlined in this article to see if they can improve your business.