Online customers cannot touch or feel the products they are buying, so they must rely on other cues to determine whether a product is worth purchasing. This is where trust badges come in. Trust badges are images or symbols that indicate that your online store is safe and trustworthy.
Do you know how often people abandon their shopping carts? It’s nearly 70%! According to a study conducted by Baymard. In 2020, 18% of US adults said they abandoned an online shopping cart because they didn’t trust a website with their credit card information.
What are Shopify Trust Badges?
A trust badge is a symbol on your web page that creates trust. They are commonly seen during the checkout process, but more retailers are placing them on their landing or home pages too. Adding these badges to your site can boost sales and customer satisfaction. Shopify trust badges are images or symbols you can add to your store to show your customers that you’re a credible business. These badges provide social proof that your store is safe and trustworthy.
Why are Shopify Trust Badges Important?
Trust plays a huge role in online shopping. It’s one of the most critical factors determining whether someone will purchase from your store. A study by Norton found that nearly 60% of people won’t shop on a site if they don’t trust it.
Shopify trust badges are important because they help build trust with your customers. By displaying trust badges on your store, you’re telling your customers that you’re a credible and trustworthy business. This can help increase sales and conversion rates.
Trust Badges Shopify Reassure Shoppers
Customers who see that your store is verified and backed by a credible source are more likely to purchase. By adding trust badges to your store, you can give your customers.
A trust badge is like a stamp of approval. It’s a way to show your customers that you’re credible and trustworthy. Customers who see these badges in your store will be more likely to purchase them.
Badges Provide Social Proof
Social proof is the idea that people are more likely to do something if they see others doing it. For example, if you see a store with many positive reviews, you’re more likely to purchase from that store.
Trust badges work similarly. Customers who see that your store is verified and backed by a credible source are more likely to purchase.
Badges Can Boost Sales and Conversion Rates
Adding trust badges to your store can significantly impact your sales and conversion rates. One study found that adding trust logos to a website can increase conversion rates by up to 34%.
6 Trust Badges Shopify Stores Should Use
Now that you know why trust badges are important, let’s look at some of the best ones for Shopify stores.
SSL Security Badges
This is one of the most common types of trust badges. In Google Chrome, the little lock icon appears next to your website’s URL. When customers see this security badge on your store, they’ll know that your site is secure and their personal information is safe. This can help increase sales and conversion rates.
McAfee SECURE Trust Badges
McAfee is a well-known name in the world of online security. Their SECURE trust badge is a great way to show your customers that your store is safe and secure.
Payment Badges
If you accept major credit cards, PayPal, or other forms of payment, you can add badges for each of these methods to your store. This helps to increase trust and reassures customers that their payment information is safe. Other popular payment badges include Apple Pay and Google Pay.
Money-back Guarantees
If your store’s policies allow, you can also develop your badges to let customers know they don’t need to be afraid to purchase from your store. These badges aren’t security-focused but highlight other reasons shoppers should feel good about buying from your store. Reasons like money-back guarantees, free returns or shipping, or 24/7 customer service are all great things to consider highlighting with a badge.
Secure Payment Icon
Online shoppers can be indecisive, and customers are reluctant to hand over their credit card information to a stranger. To build trust with potential shoppers, include a safe checkout badge on your website. A simple green logo with a tiny checkmark should remind users that their information is secure with you.
Third-party Endorsements
If you’ve been featured in the news, have a solid social media presence, or have been reviewed by a well-known website, make sure to flaunt it! Include these logos on your homepage and website to show your good reputation.
Where to Put Trust Badges in Your Shopify Store?
Now that you know which trust badges to use, it’s time to start adding them to your store. But where should you put them?
On Your Homepage
Your homepage is the first thing customers will see when visiting your store. This makes it the perfect place to showcase your trust badges.
In Your Footer
Your footer is another prime location for trust badges. This area of your website is typically reserved for important information, so adding trust badges here can help them stand out.
On Product Pages
If you have a lot of products on your website, consider adding trust badges to your product pages. This can help increase conversion rates on individual products.
On Landing Pages
If you’re running any promotions or ads, you should include trust badges on your landing pages. This helps to increase trust and conversion rates for these campaigns.
In Your Checkout Process
Lastly, remember to add trust badges to your checkout page. This is the final step in the sales process, so it’s important to reassure customers that their information is safe.
How To Add A Shopify Secure Badge?
Now that you know where to put trust badges, it’s time to learn how to add them to your store. There are a few different ways to add trust badges to your Shopify store:
Using Specialized Apps
A few specialized apps can help you add trust badges to your store. These apps typically offer a wide range of badges to choose from and the ability to customize their placement on your website. These apps can help you boost sales and conversion rates by increasing customer trust with trust badges.
Editing Your Store’s Code
If you’re comfortable working with code, you can add trust badges to your store by editing your theme’s code. This method gives you more control over the appearance of your badges, but it’s important to note that you’ll need to be comfortable working with code before attempting this method.
Adding Images Manually
If you don’t want to install an app or edit your theme’s code, you can add trust badges to your store by manually adding images. This is the easiest method, but it does have some limitations. For example, you won’t be able to customize the placement of your badges as much as with other methods.
The Bottom Line
Adding trust badges to your Shopify store is a great way to boost sales and conversion rates. These badges can help increase customer trust, leading to more sales. There are several ways to add trust badges to your store, so choose the right method. Remember to place them strategically, like your homepage, product pages, and checkout page. With trust badges, you can help increase customer confidence and boost your bottom line.
Do you have any questions about adding trust badges to your Shopify store? Let us know in the comments below!
