How to Create Instagram Stories Ads

Maximize Your Reach: How to Create Instagram Stories Ads That Captivate and Convert

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Instagram Stories, boasting a staggering 500 million users engaging with the feature every day, offer an unrivaled platform for businesses to amplify their digital marketing efforts. These short-lived, yet highly captivating stories present a unique opportunity for brands to weave a narrative that resonates with their audience, fostering a sense of immediacy and exclusivity. By embracing the fleeting nature of these stories, businesses can create a sense of urgency that captures the audience’s imagination, making each ad a potential touchstone for lasting brand impressions.

Key Takeaways

  • Instagram Stories Ads are immersive, full-screen ads that offer high engagement and can drive conversions by leveraging creative, interactive content.
  • Multiple ad formats such as single image ads, video ads, and carousel ads can be utilized in Instagram Stories to cater to the brand’s campaign goals, with attention to quality visuals and clear CTAs.
  • Effectively targeting audiences using custom or lookalike audiences and gauging ad performance through metrics like reach, impressions, and conversions can significantly enhance ad efficacy.

Understanding Instagram Stories Ads

Instagram Stories Ads

Full-screen and immersive, Instagram Stories Ads offer businesses a unique opportunity to connect with their audience and grab their attention in a fun and engaging way. Here are some key benefits of Instagram Stories Ads:

  • They appear between users’ Stories, ensuring high visibility.
  • Users can click on stories and links, driving more results at the bottom of the marketing funnel.
  • They are full-screen, providing a captivating experience.
  • They allow for creative and interactive content.
  • They can help increase revenue by driving conversions.

Take advantage of Instagram Stories Ads to boost your brand’s visibility and drive results by learning how to create Instagram story ads effectively.

Notably, Instagram Stories prove especially effective for video ads. They are not only engaging but also encourage users to take action. To ensure that your ad blends in seamlessly with organic Instagram Stories, use bold text near your call-to-action to draw attention away from the ‘Sponsored’ tag.

Why Instagram Stories Ads Matter

Given their high engagement levels and vast user base, Instagram Story ads become vital for businesses. They are instrumental in driving brand awareness and conversions. Instagram users are more interested in engaging content that showcases a product’s benefits rather than just looking for discounts or coupons in ads.

Instagram Story advertising heavily relies on images. When creating Instagram Story ads, it’s essential to:

  • Use high-quality visuals that resonate with your target audience
  • Use a vertical format for a full-screen, immersive experience
  • Include your brand in the ad to foster brand recognition and better ad recall

Approximately 50% of Instagram users prefer image-based ads with product shots and light text, while 31% enjoy video ads featuring real customers in the realm of Instagram advertising.

Key Components of Successful Instagram Stories Ads

A few key components are involved in crafting a successful Instagram Story ad. First, your ad placement is important. You can either let Instagram decide the best placements with Automatic Placements, or you can specifically select ‘Stories’ with Manual Placements to run your ads.

Next, here are some tips to make your ads more effective:

  1. Make your call to action (CTA) clear and precise, showing users exactly what will happen when they interact with the ad.
  2. Use moving visuals to make your ads stand out.
  3. Include your brand right at the beginning to ensure it feels organic.

Lastly, adding text highlights important details, ensuring everyone can understand your ad.

Creating Instagram Stories Ads: Step-by-Step Guide

Creating Instagram Stories Ads

The journey to create Instagram Stories Ads starts with setting up your ad account, picking your ad objective, and crafting your ad creative.

Let’s break down these steps individually.

Setting up Your Ad Account

Before launching your ad campaign, ensure your Instagram account is connected to Meta Ads Manager and properly configured for advertising. Follow these steps:

  1. Navigate to Business settings.
  2. Click Accounts.
  3. Click Instagram accounts.
  4. Hit the blue Add button.
  5. Select Connect your Instagram account.

Enter your Instagram account credentials, and there you go! You’ve successfully set up your Instagram account for advertising. This setup is the first step towards creating engaging Instagram Stories Ads.

Choosing Your Ad Objective

In Meta Ads Manager, the setup process necessitates selecting an appropriate objective for your Instagram Stories ad. Objectives range from brand awareness to reach or conversions. Choosing the right objective is crucial because it affects how your ad is shown and helps you reach your marketing goals.

For instance, if your objective is to get as many people as possible to watch your video content, the ‘Video views’ ad objective would be the best fit. Similarly, if you want to drive specific actions like signups, registrations, or sales, and track measurable outcomes from your ads, go for the ‘Conversions’ objective.

Designing Your Ad Creative

Crafting your ad creative allows for highlighting your brand’s unique creativity. While creating your ad, it’s important to adhere to the same specifications as regular Instagram Stories to ensure your ads look and function optimally.

To create your ad, simply choose your ad format, add your visuals and details, and hit confirm. Following Meta’s recommended dimensions and formats ensures your ad will look captivating and engaging, leading to successful Instagram Stories Ads.

Leveraging Instagram Stories Ad Formats

Leveraging Instagram Stories Ad Formats

Instagram Stories Ads offer a variety of ad formats including single image ads, video ads, and carousel ads. Each format has its unique strengths and can be leveraged to suit your campaign goals, making ads on Instagram stories an effective marketing tool, especially when utilizing an Instagram story video ad.

Single Image Ads

Single image ads are a popular format for Instagram Stories Ads. To create a compelling single image ad, use a high-quality image with a clear focus and minimal text.

The image should be so engaging that it tells a story by itself. By using an image that’s 1080×1080 pixels with a clear area at the top and bottom of the image, you ensure that your ad is visually appealing and adheres to Instagram’s specifications.

Video Ads

Video ads are an engaging way to capture your audience’s attention on Instagram Stories. The video ad should be between 15 and 60 seconds long, and it should be designed in a way that grabs people’s attention.

The specifications for Instagram Stories video ads are 1080 x 1920 pixels and an aspect ratio of 9:16. Keep the video ad under 15 seconds long to ensure it’s engaging and doesn’t lose the viewer’s attention.

Carousel Ads

Carousel ads are an effective way to showcase multiple products or tell a story through a series of images or videos. Users can swipe through the images or videos, providing an interactive ad experience.

When creating a carousel ad, you can include 3-10 cards that users can swipe through. However, Instagram will only show between 1 to 5 cards per carousel. This format is perfect for businesses seeking to show off a variety of products or showcase various aspects of a single product.

Maximizing Ad Performance with Targeting and Analytics

Maximizing Ad Performance with Targeting and Analytics

Implementing effective audience targeting strategies and analyzing ad performance data are crucial for maximizing the benefits of your Instagram Stories Ads. This allows you to refine your approach and optimize your campaigns for maximum results.

Audience Targeting Strategies

Targeting your ads successfully requires the creation of custom audiences rooted in specific criteria, such as existing customers or those already familiar with your brand. Using these custom audiences can increase the relevance of your ads, resulting in higher engagement and conversion rates.

Lookalike audiences are another effective targeting strategy. They are audiences similar to your current audience, based on demographics and interests. Utilizing lookalike audiences can help attract new customers who are likely to be interested in your product or service.

Analyzing and Optimizing Ad Performance

Understanding the effectiveness of your ad and pinpointing areas for improvement necessitate performance analysis. Through Instagram’s analytics and other tools, you can monitor key metrics such as:

  • reach
  • impressions
  • clicks
  • conversions

These insights allow you to make data-driven decisions to optimize your campaigns. Whether it’s adjusting your ad creative, altering your targeting strategy, or tweaking your ad spend, tracking performance metrics enables you to continually refine and improve your Instagram Stories Ads.

Tips for Boosting Engagement with Interactive Features

Tips for Boosting Engagement with Interactive Features

The inclusion of interactive elements like:

  • stickers
  • polls
  • quizzes
  • questions

can ramp up user engagement and craft memorable experiences in your Instagram Stories Ads. These tools not only make your ads more engaging but also encourage user interaction, leading to higher engagement rates.

Using Stickers and Polls

Fun interactive elements like stickers and polls can add engagement to your Instagram Stories Ads. They can be used to ask questions, invite feedback, or even just for fun.

For instance, Nike has effectively used polls and stickers to increase engagement on their Instagram Stories Ads. By integrating these elements into your ads, you can create a more interactive and engaging experience for your audience.

Creating Immersive Experiences with Quizzes and Questions

Crafting quizzes and posing questions within your Instagram Stories Ads effectively promotes audience engagement and interaction. Quizzes can be used to test your followers’ knowledge about your brand or product, while questions can stimulate discussion and feedback.

Interactive features such as quizzes and questions can make your ads more engaging and memorable. By inviting your audience to interact with your ad, you can foster engagement and cultivate a stronger connection with your audience.

Case Studies: Successful Instagram Stories Ad Campaigns

Gleaning inspiration from successful Instagram Stories Ads campaigns can furnish invaluable insights for shaping your own strategies. Brands like Trunk Club, Michael Kors, and Sephora have achieved remarkable success with their Instagram Stories Ads, using different strategies and ad formats to engage their audience and drive results.


Instagram Stories Ads are an incredibly powerful tool for businesses looking to engage their audience, boost brand awareness, and drive conversions. By understanding their unique characteristics, leveraging different ad formats, implementing effective targeting strategies, and utilizing interactive features, you can create captivating ads that not only reach your desired audience but also resonate with them. It’s time to take your Instagram Stories Ads to the next level!

Frequently Asked Questions

How much do Instagram story ads cost?

Instagram story ads cost on average between $0.50 to $3.00 per CPM, depending on factors like competition and target audience. It’s important to note that Instagram uses a cost per impression pricing model.

Are Instagram story ads worth it?

Yes, Instagram story ads can be worth it because there is less competition and they tend to have higher engagement rates compared to feed ads. Plus, when done right, they can perform much better and cost less.

Can you promote stories on Instagram?

Yes, you can promote stories on Instagram if you have a professional account. This allows you to purchase promoted Stories that will appear in people’s feeds, specifically in the “Stories” section.

Why am I getting ads on Instagram stories?

You are seeing ads on Instagram stories because they increase awareness and are strategically placed at the top of the app for easy access. Instagram shows ads based on your activity on the platform, such as the people you follow and the posts you engage with.

What is the recommended video length for an Instagram Story video ad?

The recommended length for an Instagram Story video ad is between 15 to 60 seconds. Keep it concise and engaging to capture viewers’ attention.

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Cam Morales

Cam is the Founder & CEO of, Bix and EcomUpstart - he built two 7 figure businesses since he started his entrepreneurship journey in 2016. He now helps others launch ecommerce stores and other online businesses.

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