shopify amazon integration

How to setup your Shopify Amazon Integration

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In today’s digital era, ecommerce is no longer an option but a necessity. Yet, navigating the complex world of integration between platforms like Shopify and Amazon can be daunting.

This guide is designed to empower entrepreneurs with the knowledge to integrate these two powerful tools successfully. We’ll unravel the process, benefits, and requirements of Shopify Amazon integration, setting you toward ecommerce mastery.

Let’s harness the power of ecommerce together.

What is Shopify Amazon integration?

Shopify Amazon integration is a strategic business approach where the functionalities of the Shopify platform and the Amazon marketplace are combined to optimize ecommerce operations.

Imagine your Shopify store as a bustling city marketplace brimming with unique products. Now, consider your Amazon Seller Central Account a popular, high-traffic sales channel. Integrating Shopify with Amazon enables these two powerhouses to work together, driving traffic and sales.

This integration allows existing Amazon listings to be managed from your Shopify store and inventory synced, creating a seamless selling experience. It’s like having an extra set of hands managing your business, empowering you to reach your full ecommerce potential.

Shopify Amazon integration is a strategic move designed for those who desire a mastery of ecommerce.

What are the Benefits of Shopify Amazon Integration?

Integrating Shopify and Amazon presents a golden opportunity for businesses to tap into a wider market and significantly increase their sales. By leveraging Amazon’s vast consumer base and insightful data, businesses can better comprehend customer preferences and refine their marketing strategies for maximum effect.

Furthermore, adopting an omnichannel approach diversifies sales channels and presents a safety net, avoiding the risks of relying solely on one platform.

1. Exploring the potential for increased sales

Why not delve into the immense potential for increased sales by accessing Amazon’s user base of over 310 million consumers and broadening your store’s visibility?

Integrating your Shopify store with Amazon opens a gateway to a global customer base. Amazon integration for Shopify is not just about merging two platforms but creating an ecommerce powerhouse.

Let’s explore this further:

  • Access to a larger consumer base: Amazon has over 310 million active users. Imagine your products reaching this vast audience.
  • Increased store visibility: Your Shopify store becomes more visible when integrated with Amazon’s massive platform.
  • Streamlined operations: Manage your Amazon and Shopify stores from one dashboard.
  • Enhanced customer trust: Amazon’s reputation can boost your store’s credibility.
  • Potential for increased sales: Your sales can skyrocket with a larger audience and increased visibility.

These points illustrate the potential benefits of integrating your Shopify store with Amazon. Increase your ecommerce sales by harnessing the power of this integration.

2. The value of data insights

Delving into the realm of data insights, one of the key benefits of Shopify Amazon integration lies in understanding customer preferences and refining marketing strategies based on rich Amazon data.

This integration allows your Shopify account to access valuable data from your Amazon seller account, helping you to understand what your customers want. Harnessing the power of ecommerce, you can analyze customer behavior, purchase patterns, and feedback to reshape your marketing strategies.

Optimizing marketing strategies with data insights allows you to tailor your approach to each customer segment, improving your return on investment. This data-driven approach, enabled by Amazon integration for Shopify, empowers you to make informed decisions to maximize your ecommerce potential.

3. The omnichannel approach to eCommerce

In embracing an omnichannel approach to eCommerce, businesses expose themselves to the risks of solely relying on Shopify, underscoring the need to sell on Amazon as a safety net and diversify sales channels for a wider reach.

The Shopify Amazon integration offers multichannel selling that can help mitigate these risks. Here are some key benefits:

  • It allows for seamless inventory management across both platforms.
  • It reduces the risk of over-reliance on a single platform.
  • It offers access to Amazon’s large customer base as a safety net.
  • It allows for diversification of sales channels, broadening your customer reach.
  • It increases the visibility of your products through Shopify sales channels and Amazon.

Through Shopify Amazon integration, leverage the power of an omnichannel approach to eCommerce and ensure your business thrives in the competitive online marketplace.

What are the Requirements for Shopify Amazon Integration?

In our journey to integrate Shopify and Amazon, it’s crucial to understand the prerequisites. The complexities of similar currency options, product approval, and providing comprehensive product information are also essential factors for a successful integration.

1. Active Shopify Store

Understanding the requirements for Shopify Amazon integration is crucial to maximizing your online store’s potential.

Meeting certain prerequisites before integrating Amazon with your active Shopify store would be best.

  1. Navigate to your Shopify admin, where you’ll find the ‘Amazon sales channel option.
  2. Ensure you have a professional selling plan with Amazon.
  3. Your Shopify dashboard should be set to the USD currency.
  4. Shopify stores need Amazon Marketplace approval.
  5. All your Shopify orders should be fulfilled from a single location.

Fulfilling these requirements ensures a smooth Shopify Amazon integration, paving the way for an effective omnichannel strategy.

This integration allows you to manage your inventory, orders, and customers from one place, thus streamlining your ecommerce business.

2. Active Amazon Seller Account

While having an active Shopify store is crucial, it is equally imperative to maintain an active Amazon Seller account to fulfill the requirements for seamless Shopify Amazon integration. The active Amazon Seller account serves as your portal to the vast market of Amazon customers.

Your journey begins with setting up Amazon Seller Central accounts, which is a straightforward process, even for an existing Amazon seller. A Professional Seller account is recommended, especially for an experienced Shopify seller, as it unlocks a plethora of selling privileges. Remember, your Amazon account needs to be in good standing, meaning no policy violations or unpaid fees.

An active Amazon seller account and your Shopify store pave the way for a thriving ecommerce enterprise, bridging the gap between these two ecommerce giants.

3. Similar Currency Option

To achieve successful Shopify Amazon integration, one essential requirement is the operation of both platforms in a similar currency, ensuring smooth financial transactions. This key factor allows seamless multichannel selling between your Shopify website and Amazon listings.

Here are the requirements for currency alignment:

  • Ensure your Shopify currency matches the default currency of your Amazon seller account.
  • Consider a multi-currency Shopify website if you sell on Amazon in multiple marketplaces.
  • Take note of any currency conversion fees.
  • Amazon’s currency converter can be utilized for international sales.
  • Shopify product prices may need adjustment to align with Amazon’s price listings.

Mastering Shopify Amazon integration can significantly boost your ecommerce capabilities, creating an efficient, profitable online selling experience.

4. Product Approval

Before you can successfully integrate your Shopify store with Amazon, someone must meet specific product approval requirements, and these prerequisites are crucial for a seamless integration process.

Product listings must adhere to Amazon’s product category approval norms during the Amazon integration. This approval process ensures your product’s inventory aligns with Amazon’s standards and marketplace guidelines.

Selling on Amazon is not a laissez-faire affair; it demands diligence. The category approval is stringent, but it is Amazon’s way of maintaining quality. So, while integrating Shopify with Amazon might seem daunting, it’s a strategic move that can significantly broaden your market reach.

5. Product Information

The requirement for product information is a critical step in integrating Shopify with Amazon, as it ensures that each product listing is accurate, detailed, and follows both platforms’ standards.

When you decide to connect your Shopify store with Amazon to sell products, there are certain prerequisites you must meet:

  • Your Shopify products must have a UPC or EAN code.
  • Products should have clear and high-quality images.
  • Detailed product descriptions are required.
  • Prices must be competitive with other listings on the Amazon listings page.
  • Inventory levels must be accurate.

To add Amazon to your sales channels, go to the Shopify admin page, click on the ‘+’ symbol next to sales channels, and select Amazon. Once your Shopify Amazon integration is complete, you can enjoy the benefits of a broader market reach.

6. Policies

Both Shopify and Amazon have a set of policies and requirements that every seller must adhere to, and failure to comply could result in suspension or termination of selling privileges on these platforms.

To successfully navigate the Shopify Amazon integration, you must meet certain prerequisites.

Ensure your seller account is in good standing. Your business operations should be legal and adhere to both platforms’ guidelines.

Another requirement is having a valid taxpayer identification number, which is crucial for tax reporting purposes.

A valid payment method is needed to pay Amazon’s selling fees. Also, a well-executed multichannel selling strategy doesn’t only involve product listing but also a thorough understanding of these policies.

How to Integrate Amazon with Shopify?

Integrating Amazon with Shopify is like setting up a bridge between two powerful ecommerce platforms. It’s a five-step process, starting with registering for an Amazon Professional Seller Account and ending with creating or linking your Amazon listings.

Along this journey, you’ll also need to check for category approval, optimize your Shopify store, and add Amazon as a sales channel on Shopify.

Step 1: Register for an Amazon Professional Seller Account

The first step in integrating Amazon with Shopify involves registering for an Amazon Professional Seller account. This crucial component allows you to access the full range of selling tools and services.

Consider Amazon as a sales channel that can tremendously boost your business. You need this professional account to manage your inventory and Amazon orders efficiently. It provides detailed order details, which are essential for effective inventory management.

  • Register for an Amazon Professional Seller account
  • Gain access to a full range of selling tools
  • Use Amazon as a sales channel
  • Manage your inventory effectively
  • Access detailed Amazon orders

Master this step, and you’re well on your way to harnessing the power of ecommerce through Shopify Amazon integration.

Step 2: Check for Category Approval

Upon successful registration for an Amazon Professional Seller account, the next phase involves checking for category approval as part of the integration process between Amazon and Shopify.

You’re harnessing the power of ecommerce by connecting these platforms, but not all categories of goods are allowed. Be thorough and check Amazon’s category-specific guidelines. If your items fall into a restricted category, apply for approval.

While waiting, explore the Shopify App Store. A plethora of apps await to add additional features to your store. Consider the ‘Amazon’ app, a free plan simplifying the Shopify Amazon integration process. Remember, the more apps you integrate, your ecommerce platform becomes more powerful. This is just one step on your journey toward ecommerce mastery.

Step 3: Optimize Your Shopify Store

Your Shopify store and Amazon Professional Seller account have been set up, but now you must optimize your Shopify store for a seamless integration with Amazon. This involves several critical steps:

  • Integrating Shopify with Amazon allows you to manage both platforms from one location.
  • Inventory Sync: Shopify tracks your product inventory across both sales channels, ensuring you don’t oversell.
  • Link Products: Connect your Shopify products with their Amazon counterparts for easier management.
  • Sales Channels: Ensure your Shopify store is linked to your Amazon Seller account as a sales channel.
  • Fulfill Orders: Set up Shopify to automatically update and fulfill orders made on Amazon.

Implementing these steps will create a streamlined system, allowing you to optimize sales and manage both platforms efficiently.

Step 4: Add Amazon as a Sales Channel on Shopify

Adding Amazon as a sales channel on your Shopify platform is a crucial step in the Shopify Amazon integration process. This integration allows for a streamlined management of your ecommerce business and enables you to reach a wider customer base.

To add Amazon as a sales channel on Shopify, navigate to your Shopify admin. Click the ‘+ Channel’ button and select Amazon from the list of available channels.

You’ll need to check inventory settings and order status on both Amazon and Shopify to ensure seamless multichannel operations. This integration will synchronize your store’s inventory across both platforms, allowing for real-time updates of stock levels.

The integration will also provide you with a centralized location to manage and fulfill orders, enhancing the efficiency of your ecommerce operations.

Step 5: Create/Link Your Amazon Listings

Once you have successfully added Amazon as a sales channel, you can create or link your Amazon listings to your Shopify store. This step, ‘Step 5: Create/Link Your Amazon Listings’, is pivotal in harnessing the power of ecommerce.

Here’s how it flows:

  • Start by creating new listings or linking existing Amazon inventory to Shopify.
  • Choose to automatically sync your inventory for seamless management or manually manage inventory if you prefer hands-on control.
  • Keep a keen eye on your Amazon inventory to ensure it matches your Shopify listings.
  • Once Shopify announces a new order, fulfill it directly from Amazon.
  • Regularly monitor both platforms to ensure inventory accuracy.

This integration empowers businesses, allowing them to manage their ecommerce operations efficiently.

Step 6: Manage Your Inventory

As you move forward with the integration process, it is essential to comprehend how to manage your inventory across both Amazon and Shopify platforms effectively.

The basic way to do this is to update your inventory manually. This method can be laborious and time-consuming, especially when dealing with many products.

An alternative solution is to automate the process. Both platforms offer tools to track inventory levels, streamline operations, and deliver products seamlessly. This saves time and ensures accuracy and real-time updating, which are huge advantages in the fast-paced world of e-commerce.

With more efficient operations, you’ll be able to serve more customers, thus driving up your sales and profits.

Step 7: Fulfill Your Amazon Orders

Navigating through the process of fulfilling Amazon orders via the integrated Shopify platform is crucial in ensuring seamless ecommerce operations. Below, I’ll share the critical points for integrating Amazon with Shopify and how to fulfill your Amazon orders efficiently.

  • Ensure that your Amazon orders are properly synced with your Shopify store.
  • To do this, activate the Amazon sales channel in your Shopify settings.
  • All Amazon orders will appear in your Shopify admin panel once activated.
  • You can then fulfill these orders directly from Shopify, improving efficiency and saving time.
  • Remember, properly integrating and utilizing these platforms will enhance your visibility on search engines.

Step 8: Monitor and Optimize Performance

Monitoring your store’s performance and optimizing accordingly is an essential part of the Shopify Amazon integration process, and it allows for enhanced control over your ecommerce operations. This step doesn’t just involve a one-time review; it’s all about constant vigilance.

Imagine your store as a living organism, always evolving and adapting. You must be its caretaker, regularly checking its vital signs (sales, customer reviews, inventory levels, etc.) and adjusting your strategies when necessary.

Utilize Amazon and Shopify’s analytics tools to track your store’s performance. Spot trends, identify weak areas, and engineer solutions. Remember, optimization is not an endpoint but a continuous journey.

You’re the captain of this ecommerce ship, navigating through the ever-changing waters of online retail. Stay proactive, informed, and agile to ensure smooth sailing.

What are The Criteria for Integrating Your Shopify Store With Amazon?

As we venture into Shopify and Amazon integration, certain prerequisites must be fulfilled.

1. Requirements for integration

The integration process between your Shopify store and Amazon necessitates specific prerequisites, such as establishing your store’s location.

An Amazon professional seller account, currency alignment, and product approval from Amazon. Your Shopify store location must be in a country supported by Amazon.

Second, ensure you have an Amazon Professional Seller account. This type of account gives you access to Amazon’s vast customer base. The currency of your Shopify store must match that of the Amazon marketplace you’re selling in.

Your products need to be approved by Amazon. This process can take time as Amazon reviews your items for quality and relevance.

2. Steps to integrate Shopify with Amazon

After satisfying the integration preconditions, initiating the process involves several strategic steps.

The first step is to add Amazon as a sales channel to your Shopify store. This can be done within your Shopify admin panel.

Click the ‘+’ button next to ‘Sales Channels’ and select Amazon. Once added, a dedicated Amazon section will appear in your admin panel, allowing seamless management of your Amazon listings directly from Shopify.

The next step is to utilize Shopify apps or third-party integration solutions. These tools, such as Codisto or ByteStand, provide a direct bridge between your Shopify store and Amazon. They enable real-time inventory syncing, automatic product listings, and much more.

When choosing an integration solution, it is important to carefully consider these tools’ features, pricing, and reviews. Look for solutions that best fit the needs of your business.

Frequently Asked Questions

How Secure Is the Shopify Amazon Integration?

Shopify Amazon integration ensures robust security for online transactions. It utilizes stringent encryption protocols, creating a fortress-like defense against potential breaches, thereby instilling user confidence and making ecommerce a haven for business.

What Are the Common Issues Faced During the Shopify Amazon Integration Process?

Common issues faced during the Shopify Amazon integration process include data synchronization errors, mismatched product information, difficulties setting up payment and shipping settings, and handling Amazon’s stringent selling policies.

Can a Novice do the Shopify Amazon Integration, or Does It Require a Professional?

While Shopify Amazon integration may initially appear as threading a needle in the dark for novices, it is achievable with a comprehensive guide and patience. However, professional assistance can streamline the process significantly.

Are There Any Costs Associated With Integrating Shopify With Amazon?

Yes, there are costs associated with Shopify Amazon Integration. Shopify charges a monthly subscription fee, while Amazon applies selling fees. The exact cost may vary depending on your business model and sales volume.

How Does the Shopify Amazon Integration Impact the Overall Performance of the Online Store?

The Shopify Amazon integration significantly enhances the online store’s performance by streamlining inventory management, expanding product visibility, and simplifying order fulfillment, leading to increased sales and improved customer satisfaction.


Mastering Shopify Amazon integration can significantly enhance the growth potential of your e-commerce business. It’s a strategic move that can streamline operations, broaden market reach, and elevate customer satisfaction.

By understanding the process and requirements, businesses can effectively leverage this integration for greater success. With the e-commerce industry projected to reach $4.5 trillion by 2021, now is the time to harness this power.

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Cam Morales

Cam is the Founder & CEO of, Bix and EcomUpstart - he built two 7 figure businesses since he started his entrepreneurship journey in 2016. He now helps others launch ecommerce stores and other online businesses.

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