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How To Use YouTube Hashtags For Traffic

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Are you looking for an easy way to get your content noticed and drive more traffic to your YouTube channel? If so, using YouTube hashtags is a must. Not only can this help organize related content into helpful topics, but it can also boost the visibility and engagement of your videos. In this blog post, we’ll show you how to use YouTube hashtags effectively in order to reach more viewers and drive an increase in viewership. Please keep reading to learn the basics of how hashtags work on YouTube, as well as some tips for leveraging them successfully!

What are hashtags?

A hashtag is a keyword or phrase preceded by the hash symbol (#) used within a message to identify a specific topic or theme and facilitate a search for it. Essentially, hashtags are a way to categorize content. When a user adds a hashtag to their post, it’s able to be indexed by the social network and becomes discoverable by other users. If a user clicks on a hashtag, they’ll be brought to a page that aggregates the content with the same hashtags in real time.

The use of hashtags in YouTube videos can be extremely beneficial for boosting the visibility of your content. When you use relevant hashtags in the video description or title, YouTube indexes the video for those tags and keywords, which can effectively increase the visibility of your content. This is because when a viewer clicks on a hashtag, YouTube will show other videos that also use that hashtag.

Therefore, strategic use of hashtags can lead to higher Traffic, as it encourages viewers to explore more of your content. Furthermore, using hashtags can help your videos appear in YouTube’s “Up Next” section, providing another avenue for potential viewers to stumble upon your content. Therefore, using hashtags effectively can increase both the discoverability and reach of your videos on YouTube.

How to Put Hashtags on YouTube

Using hashtags on YouTube is a straightforward process. To start, type your chosen hashtags into the description of your video. You can include them naturally within the text of your description or list them separately at the end. It’s important to remember that YouTube limits the number of visible hashtags to 15. Exceeding this limit may result in YouTube ignoring all hashtags on your video, so it’s crucial to stay within this range.

Additionally, you can include hashtags within your video title. If you do, these hashtags will be hyperlinked and visible above your video title. This can be an effective way to draw attention to key topics or themes in your video. There free trial free trial YouTube hashtag generator tool Generate Hashtags Finding results

In terms of choosing your hashtags, it’s vital to select those that are relevant to your video and likely to be searched for by your target audience. Research popular hashtags in your niche, consider the keywords your audience might be using and use this information to inform your hashtag strategy.

Remember, the goal of using hashtags is not just to increase the visibility of your videos but also to drive more traffic to your YouTube channel as a whole. Therefore, consistency is key. Try to use a set of core hashtags across your videos to create a cohesive theme or brand for your channel. This could include a unique branded hashtag alongside other topical or trending hashtags.

Finally, always measure the performance of your hashtags. YouTube’s analytics can give you valuable insights into which hashtags are driving the most traffic to your videos. Use this data to continuously refine and optimize your hashtag strategy.

How to research hashtags for the best search results

To effectively research hashtags for optimal search results, start by identifying popular hashtags within your niche. There are several online tools available, like Hashtagify or Ritetag, that can help you discover trending hashtags related to your content.

Next, analyze your competitors’ videos. Please take note of the hashtags they are using and how they are performing. This can provide valuable insights into what your target audience is responding to.

Moreover, don’t forget to consider the search behavior of your audience. What terms or phrases are they likely to use when searching for the type of content you’re producing? Utilizing these keywords in your hashtags can significantly boost your visibility.

Once you have a list of potential hashtags, you need to test them out. Incorporate them into your video descriptions and see how they affect your search rankings and views. This method of trial and error will help you identify the most effective hashtags for your content.

Lastly, remember to keep track of your results. Regularly review your YouTube Analytics to understand which hashtags are driving the most traffic to your videos. This data will allow you to refine and tweak your hashtag strategy over time, ensuring that you continue to maximize your video’s exposure and engagement.

Tips for optimizing your content with hashtags

youtube hashtags optimization
  • Be Specific: Use specific and relevant hashtags related to your video content. Generic hashtags can get lost in the sea of content on YouTube.
  • Limit the Number: YouTube allows a maximum of 15 hashtags. However, it’s better to focus on quality rather than quantity. Using too many hashtags can disrupt your message and confuse the viewer.
  • Placement Matters: Hashtags can be placed in the video description or the video title. However, YouTube will overlook hashtags in the title if there are hashtags in the description.
  • Avoid Misleading Hashtags: Using misleading or unrelated hashtags may lead to the removal of your video from search results.
  • Keep it Consistent: Use consistent hashtags across your videos to build a brand identity. This will make it easier for users to find your other videos.
  • Avoid Overused Tags: Overused tags can make your content harder to discover. Instead, try to find niche or less competitive tags that still have a decent amount of Traffic.
  • Use Trending Tags: If they are relevant to your content, using trending tags can get your video seen by a larger audience.
  • Avoid Spaces and Special Characters: YouTube hashtags do not support spaces or special characters. Make sure your hashtags are one word (or connected with underscores) and do not contain special characters.
  • Check Your Progress: Regularly check your YouTube Analytics to understand the effectiveness of your hashtags and adjust your strategy as required.

Examples of successful YouTube hashtag campaigns

Let’s delve into some successful examples of YouTube hashtag campaigns to understand the potential of hashtag usage. The multi-faceted beauty brand Glossier mastered the art of using hashtags with their ‘#glossierpink’ campaign. They used this specific hashtag not only for brand identification but also to build a community around their products.

The hashtag, when searched, pulls up user-generated content of Glossier’s products, thereby providing prospective customers with real-life reviews and usage. This clever strategy turned their customers into brand ambassadors, enhancing Glossier’s credibility and reach. Another successful YouTube hashtag campaign is by the global sportswear giant Nike, with their ‘# justdoit’ campaign.

What began as a marketing slogan turned into a viral social media hashtag that resonated with not only their target market but also with a wider audience. The hashtag embodies Nike’s brand identity, and searching for it on YouTube brings up a plethora of motivational and inspiring videos, thus consolidating Nike’s position as a brand that champions perseverance and determination.

Strategies for using hashtags to gain followers

To leverage hashtags for YouTube to gain followers, firstly, it is essential to use relevant and specific hashtags. While using trending hashtags can make your content visible to a larger audience, your video might get lost in the sea of content. Instead, use specific hashtags that describe your video content accurately. This will help your videos reach the target audience who are interested in that particular topic, thereby increasing the chances of gaining followers.

Secondly, use a mix of broad and niche hashtags. Broad hashtags help your content get discovered by a larger audience, while niche hashtags enable you to connect with a specific group of people who are more likely to engage with your content and become followers. For instance, if you’re a fitness channel, using a broad hashtag like #fitness along with a niche hashtag like #homeworkouts can help you attract both general fitness enthusiasts and those specifically interested in home workouts.

Lastly, consider hashtag optimization. The YouTube algorithm considers your video’s title, description, and hashtags while deciding the ranking of your videos in search results. Therefore, ensure to include your keywords in your hashtags and use them consistently across your videos. Apply these hashtag strategies and monitor your metrics to see what works best for your channel. YouTube function similarly to various other social media platforms.

Is there any Rules for YouTube Hashtag

Yes, there are indeed specific rules for using YouTube hashtags. These guidelines are designed to promote responsible and effective hashtag use and to ensure a positive and safe environment for all users.

Firstly, YouTube prohibits the use of hashtags that are misleading or not directly related to the video content. Your hashtags should accurately represent the content of your video. If YouTube finds that your hashtags are deceptive or misleading, it could result in the removal of your video or even a strike against your channel.

Secondly, overstuffing your video hashtags is not allowed. YouTube advises against the use of excessive hashtags and recommends limiting the number of hashtags to 15 or fewer. Using more than 15 hashtags can result in YouTube ignoring all hashtags on that video, thereby reducing its discoverability.

Thirdly, YouTube disallows the use of hashtags containing spaces or special characters. On YouTube, hashtags are written as a single word without any spaces in between. For example, if you are using the phrase “how to cook” as a hashtag, it should be written as #howtocook.

Lastly, YouTube prohibits the use of hashtags that promote violence, hate speech, harassment, or sexual or explicit hashtags content. Using such hashtags can result in the immediate removal of your video and could lead to temporary or permanent suspension of your account.

Follow these rules while using hashtags on YouTube to ensure your content reaches the right audience, enhances engagement, and increases Traffic while also adhering to YouTube’s community guidelines. Best Practices How to Add YouTube Hashtags To Your Video There are many ways to add hashtags to your videos.


What is the importance of using relevant hashtags with YouTube videos?

Using relevant hashtags can be a game-changer for your YouTube videos, as they can significantly enhance discoverability. When your hashtags accurately represent your content, viewers looking for that particular subject matter are more likely to find your video, leading to increased traffic and engagement.

What happens if I use more than 15 hashtags in my YouTube video?

YouTube recommends using a maximum of 15 hashtags. If you use more than 15, YouTube may ignore all the hashtags on your video, which can dramatically decrease its discoverability and potentially decrease Traffic to your video.

Why can’t I use spaces or special characters in my YouTube hashtags?

Hashtags on YouTube are written as one word without spaces or special characters. If you use spaces or special characters, YouTube’s algorithm won’t recognize the tag, making it ineffective in driving traffic to your video.

What are the consequences of using prohibited hashtags on YouTube?

If you use hashtags that promote violence, harassment, hate speech, or sexual content, YouTube may immediately remove your video. Repeated offenses could even lead to temporary or permanent suspension of your account.

How can using YouTube hashtags increase Traffic to my videos?

Using hashtags effectively can increase Traffic by making your video more discoverable. When a user clicks on a hashtag, YouTube shows other videos that use the same hashtag. This could lead to your video being presented to a wider audience that is likely to be interested in your content.


I hope this guide has helped you understand the importance of using hashtags on YouTube to increase traffic to your videos. By following these guidelines, you can ensure that your content reaches a larger audience and receives more engagement. Remember to use relevant and accurate hashtags, stick to the recommended limit of 15 hashtags, and avoid prohibited or inappropriate tags.

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Cam Morales

Cam is the Founder & CEO of, Bix and EcomUpstart - he built two 7 figure businesses since he started his entrepreneurship journey in 2016. He now helps others launch ecommerce stores and other online businesses.

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