top 16 essential shopify apps

Top 16 Essential Shopify Apps to Supercharge Your Online Store in 2024

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Wondering how to enhance your Shopify store’s performance? The right Shopify apps can transform your eCommerce experience, addressing everything from marketing finesse to inventory efficiency. We’ve handpicked top Shopify apps that make a real difference—whether through boosting customer engagement, streamlining shipping, or driving sales. Expect clear, actionable insights into apps that can supercharge your store, all in one concise guide.

Key Takeaways

  • Shopify App Store offers over 5,000 apps that can enhance your online store given a thoughtful evaluation based on features, pricing, reviews, and developer support. Caution is advised with free apps due to potential long-term costs.
  • A selection of Shopify apps can significantly improve marketing, shipping, customer engagement, and sales strategies, including popular options like OptinMonster, PushEngage, TrustPulse, Shipstation, Bold Upsell, and Klaviyo.
  • Additional Shopify apps like Rewind Backups for data protection, Loox for showing customer reviews, and SEO apps like SEO Manager and Booster SEO & Image Optimizer, are valuable for optimizing store functionality, conversion rate, and search engine presence.

Navigating the Shopify App Store for Success

shopify app store

The Shopify App Store is a vast collection of over 5,000 apps, each designed to add a unique functionality to your online store. However, finding the best Shopify app for your store is more than just picking the most popular apps or the best free Shopify apps. It’s about understanding which app can meet your specific needs and how many apps can contribute to your online store’s growth.

When evaluating Shopify apps, it’s important to assess the app’s:

  • Features
  • Pricing
  • Reviews
  • Developer support

The app’s description can provide valuable insights into what the app offers and how it can benefit your store. However, it’s also important to be wary of free Shopify apps. They may seem attractive initially, but they could lead to higher costs and time investment in the future. Hence, it’s important to make a thoughtful decision that considers the long-term implications of each app.

Elevate Your Store’s Marketing with These Shopify Apps

Image of marketing apps on a mobile device

Marketing is the lifeblood of any successful online store. With the right Shopify apps, you can not only reach your potential customers but also keep them engaged, ultimately leading to more sales. Some of most popular shopify apps that can enhance your store’s marketing include:

  • OptinMonster: This app helps you master lead generation and convert website visitors into subscribers and customers.
  • PushEngage: With this app, you can automate push notifications and send personalized messages to your customers, increasing engagement and driving sales.
  • TrustPulse: This app leverages social proof by displaying real-time customer activity notifications on your store, building trust and credibility.

By using these apps, you can take your store’s marketing and sales channels to the next level and drive more sales.

Social proof is a powerful tool in digital marketing. By showcasing other customers’ behaviors and purchases, it serves as a compelling example for potential customers to follow. Retargeting apps are also significant, given that 92% of customers do not make a purchase during their initial website visit. Hence, retargeting apps are among the top free Shopify apps to consider for your store.

OptinMonster: Lead Generation Mastery

optin monster logo

OptinMonster is a powerful tool designed to expand email lists, increase sales, and re-engage potential customers. It provides a range of features tailored to create impressive marketing campaigns, including integration with Facebook Messenger for seamless communication. The email marketing app that’s campaign builder includes a user-friendly drag-and-drop interface, diverse campaign types, and precise targeting rules.

Plus, the pricing starts affordably at $9 per month for up to 2,500 campaign impressions, making it an accessible option for businesses looking to enhance their marketing efforts.

PushEngage: Automated Push Notifications

pushengage logo

PushEngage is an effective tool that streamlines communication with customers through automated push notifications. Its wide range of features, such as triggered notifications, cart abandonment reminders, and A/B testing, work together to enhance customer engagement and drive more sales.

Notably, the app’s ability to send automated reminders about incomplete purchases can recover up to 10-15% of abandoned cart sales, thereby significantly enhancing revenue.

TrustPulse: Leverage Social Proof

trustpulse logo

TrustPulse leverages the power of social proof to boost conversions by showcasing real-time, customer feedback and activity on your site. These notifications establish a sense of urgency and credibility, leading to a potential increase in overall sales and conversions by up to 15%.

With an affordable starting package at $5/month for up to 2,500 sessions, TrustPulse provides a great value for Shopify store owners aiming to boost conversions through social proof. Don’t miss out on their free trial offer!

Streamline Your Shipping Process with This Shopify App

Shipping is an essential part of any ecommerce business, and managing it effectively can be a game-changer. Enter Shipstation, a comprehensive shipping application that automates and streamlines shipping processes, providing a seamless shipping experience for both you and your customers.

Shipstation offers the following benefits:

  • Integration with over 200 shopping tools
  • Collaboration with more than 50 reputable carriers globally
  • Simplified management of shipping needs
  • Ability to focus on other crucial aspects of your business, such as marketing and customer service.

Shipstation: Simplify Your Shipping Needs

shipstation logo

Shipstation is an all-in-one shipping solution that offers the following features:

  • Automated order management
  • Inventory control and replenishment
  • Shipping tracking and integration
  • Demand forecasting
  • Centralized insights

The app simplifies order fulfillment, inventory management, and shipping processes.

By automating these tasks, Shipstation ensures that your shipping processes are not only simplified but also more efficient, allowing you to meet customer expectations and deliver orders on time.

Enhance Customer Engagement with Live Chat Support

Image of live chat support interface

Customer support is the backbone of any successful online store. Providing quick responses and resolving issues effectively can significantly enhance customer satisfaction and loyalty. Live chat support apps like Tidio and Gorgias offer a convenient way for customers to have customer support teams get answers to their questions in real time, significantly improving customer engagement.

Engaging with customers through live chat can increase the likelihood of making a purchase by 6.2 times and lead to a 13% increase in spending compared to those who do not chat. Hence, implementing a live chat support system is key for boosting conversions and enhancing the overall customer experience.

Tidio ‑ Live Chat & Chatbots

tidio logo

Tidio offers a unique blend of features to handle customer queries effectively, including:

  • Live chat support
  • Chatbots
  • Real-time chat support
  • SMS or web-based support
  • AI automation for responses and lead scoring

This not only ensures a more personalized communication experience but also allows for interactive one-on-one engagement with customers, resulting in improved customer satisfaction and increased conversions.

Gorgias: Centralized Customer Support

gorgias logo

Gorgias takes customer support to the next level by centralizing customer support channels on a single dashboard. This allows for efficient monitoring and handling of conversations from various channels such as:

  • live chat
  • email
  • social media
  • voice
  • and others.

By providing a seamless and organized customer service management experience, Gorgias enhances the efficiency of the customer service team, thereby improving overall customer satisfaction.

Boost Sales with Upselling & Cross-Selling Shopify Apps

Image of upselling and cross-selling strategies

Upselling and cross-selling are powerful sales strategies that can significantly increase your store’s revenue. With the right Shopify apps, you can leverage these strategies to boost your sales. For instance, Bold Upsell allows you to offer customers higher-value items or additional products at the point of purchase, potentially increasing your average order value.

Bold Upsell allows you to:

  • Tailor offers to match the products customers are already considering purchasing
  • Ensure that your upselling and cross-selling strategies align with your customers’ needs and preferences
  • Increase the likelihood of conversion

Bold Upsell: Smart Product Recommendations

bold upsell logo

Bold Upsell is a clever tool that:

  • Presents extra products or upgrades to customers aiming to raise the average order value
  • Allows you to tailor offers to the products that customers are already considering purchasing
  • Provides the flexibility to create various custom offers

By offering smart product recommendations based on customer behavior, Bold Upsell ensures that your upselling and cross-selling strategies are not only effective but also personalized to each customer’s needs, significantly boosting your store’s sales.

Creating Loyalty with Reward Program Apps

Customer loyalty is a key driver of repeat business and long-term success for any online store. Reward program apps like Smile offer a great way to create customer loyalty, providing customizable points and referral programs that incentivize customers to make repeat purchases and refer friends.

Smile allows customers to earn points through various activities such as:

  • Program enrollment
  • Order placement
  • Repeat purchases
  • Reviews

It also promotes the creation of a referral program, where customers can earn rewards for referring friends, helping you build a loyal customer base and drive repeat business.

Smile: Loyalty & Rewards

smile logo

Smile: Loyalty & Rewards is a comprehensive app that allows Shopify stores to:

  • Create personalized loyalty and rewards programs
  • Allow customers to earn points through various activities
  • Provide a referral program where customers can earn rewards for referring friends.

By providing a personalized loyalty and rewards experience, Smile not only helps to build customer loyalty but also generates referrals from loyal customers, contributing to increased sales and a solid customer base.

Master Inventory Management with this Must-Have App

Inventory management is a crucial aspect of running a successful online store. With the right Shopify app, you can simplify and automate your inventory management process, freeing up time to focus on other aspects of your business. Extensiv Order Manager is such an app, designed to streamline and automate the inventory management process, making it easier for you to manage your stock levels and fulfill orders efficiently.

Extensiv Order Manager provides the following benefits:

  • A consolidated view of your inventory and fulfillment operations
  • Helps you keep track of your stock levels
  • Ensures that you never run out of popular products
  • Streamlines your inventory management process
  • Saves time
  • Helps prevent costly inventory errors
  • Ensures that your business runs smoothly and efficiently.

Extensiv Order Manager: Inventory Control

extensiv logo

Extensiv Order Manager offers a wide range of features to support inventory control. Some of the key features include:

  • Connecting order management technology
  • Optimizing inventory allocation
  • Providing seamless integration with warehouses and 3PL partners for efficient inventory replenishment

By utilizing these features, Extensiv Order Manager ensures that your inventory is always under control. This not only helps prevent stockouts and overstocks but also ensures that you can fulfill orders quickly and efficiently, leading to improved customer satisfaction and increased sales.

Drive Repeat Business with Email Marketing Apps

Email marketing is a powerful tool for driving repeat business and fostering customer loyalty. With the right Shopify app, you can create personalized, data-driven email campaigns that resonate with your customers and encourage them to make repeat purchases. Klaviyo is one such app, offering robust integrations with ecommerce platforms and a rich feature set that allows you to create highly targeted email campaigns.

Klaviyo: Data-Driven Email Campaigns

klaviyo logo

Klaviyo is a powerful email marketing platform that helps Shopify stores:

Klaviyo integrates with other popular Shopify apps to collect email and SMS subscribers, synchronize subscribers to a Klaviyo list, and personalize email campaigns to improve conversion rates. By enhancing customer communication and boosting customer engagement, Klaviyo plays a significant role in encouraging repeat business and increasing sales.

  • Create personalized, data-driven email campaigns
  • Leverage customer data and actions taken with offers on the storefront
  • Enable personalized upsell offers that resonate with your customers.

In addition to its robust feature set, Klaviyo provides a range of pricing plans, including a free plan designed for up to 250 contacts, making it an accessible option for businesses of all sizes.

Convert More Visitors with Conversion Optimization Apps

Conversion optimization is a crucial aspect of running a successful online store. With the right Shopify apps, you can optimize your store’s conversion rate and turn more visitors into customers. Some recommended apps for this purpose are:

  • Loox: offers features to showcase customer reviews and build trust with potential buyers
  • Boost: provides social proof notifications to create a sense of urgency and encourage purchases
  • Justuno: offers pop-ups, banners, and other tools to capture leads and increase conversions

These apps, created by skilled app developers, have a variety of features designed to enhance the shopping experience, streamline the purchasing process, and ultimately, increase conversions.

Discover the best free apps and Shopify apps that can help improve your ecommerce store, specifically your Shopify store, and boost sales. Among these, essential Shopify apps play a significant role in enhancing your store’s performance, and one such great free Shopify app can make a noticeable difference.

Loox Product Reviews & Photos

loox logo

Loox Product Reviews & Photos is a powerful tool for building trust and boosting conversions. It offers the following features:

  • Automatically gathers genuine photo and video product reviews
  • Displays reviews on customizable widgets
  • Enhances social proof and encourages customers to make a purchase

These reviews not only provide social proof but also help prospective customers make informed purchasing decisions, leading to improved customer satisfaction and increased conversions.

Boost Product Filter & Search

boost product filter logo

Boost Product Filter & Search is an essential Shopify app that enhances the shopping experience by providing advanced search and filtering capabilities. The app offers features like:

  • Spell-check
  • Synonyms
  • Auto-suggestions
  • Stop-words

These features help refine search results, ensuring comprehensive data searches covering product attributes.

By offering these advanced features, Boost Product Filter & Search makes it easier for customers to find the products they’re looking for, thereby improving the customer experience and boosting conversions.

Justuno: AI-Powered Conversion Tools

justuno logo

Justuno is a conversion optimization app that leverages artificial intelligence to enhance Shopify store conversions. The app offers features like Lead Capture with a Shopify admin, which is designed to grow email lists and speed up the checkout process by four times.

By providing these advanced AI-powered conversion tools, Justuno helps you optimize your store’s conversion rate, ultimately driving more sales and improving your bottom line.

Secure Your Shopify Store Data with Backup Solutions

Data security is a top priority for any online and store owner. Shopify store data, such as product information, customer data, and order history, is crucial for your business’s operation and growth. Therefore, implementing a solid backup solution is necessary. Rewind Backups is a comprehensive backup solution that offers Shopify stores a way to protect their data and quickly restore it in case of an unexpected data loss.

Rewind Backups performs automatic backups of your Shopify store data, providing a convenient way to:

  • Restore your store to a previous state in case of data loss
  • Protect your store’s data and ensure peace of mind
  • Ensure that your business can quickly recover and continue operating smoothly even in the face of unexpected data loss.

Rewind Backups: Comprehensive Data Protection

rewind logo Backups provides comprehensive data protection for Shopify stores. The app offers features like daily backups, weekly summary emails, and quick restoration of lost data, ensuring that your store’s data is always safe and secure.

With Rewind Backups, you can:

  • Rest assured that your store’s data is protected
  • Quickly restore your data in case of data loss
  • Ensure that your business can continue to operate smoothly no matter what.

Shopify SEO apps

Search engine optimization (SEO) is key for enhancing the visibility of your Shopify store in search engine results, driving more organic traffic to your store, and ultimately, increasing sales. Shopify SEO apps like SEO Manager and Booster offer a suite of SEO tools that can help improve your store’s search engine rankings and visibility.

SEO Manager provides various tools tailored to enhance your store’s SEO, focusing on elements like links, usability, performance score, and page content. On the other hand, Booster SEO & Image Optimizer optimizes images and metadata to enhance your store’s search engine performance.

Together, these apps can considerably enhance your store’s SEO, driving more organic traffic to your store and increasing sales.

SEO Manager

SEO manager logo

SEO Manager is a comprehensive SEO app that offers a suite of SEO tools to improve your store’s search engine rankings. The free app provides features like keyword research, SEO-optimized pages, and enhanced search engine rankings.

With its user-friendly interface and robust feature set, SEO Manager makes it easy for even non-technical store owners to optimize their store’s SEO and improve their search engine rankings.

Booster SEO & Image Optimizer

booster seo logo

Booster SEO & Image Optimizer is a powerful SEO app that enhances your store’s search engine performance by optimizing images and metadata. The app provides the following features:

  • Automatic image resizing and compression
  • Improved store page speed
  • Quicker loading times
  • Potential increase in conversions

With its comprehensive feature set and user-friendly interface, Booster SEO & Image Optimizer makes it easy to optimize your store’s SEO and improve your search engine rankings.


In conclusion, Shopify apps are essential tools for running a successful online store. Whether it’s enhancing your store’s marketing efforts, streamlining shipping processes, improving customer engagement, boosting sales, creating customer loyalty, managing inventory, driving repeat business, converting more visitors, securing your store data, or improving your store’s SEO, there’s a Shopify app designed to meet your needs. By carefully selecting the right apps for your store, you can enhance your store’s functionality, improve the shopping experience for your customers, and ultimately, boost your sales and grow your business.

Frequently Asked Questions

What do Shopify apps do?

Shopify apps are created by developers to assist store owners in managing inventory, shipping, marketing, and customer service. These apps can be found on the Shopify App Store and are mostly developed by third-party developers.

Where can I find apps in Shopify?

You can find apps in the left-hand side of your shopify admin dashboard once added to your store. They can also be found in the Shopify App Store through searching or browsing by category.

What are some popular categories for Shopify apps?

Some popular categories for Shopify apps are product reviews, customer service, marketing, SEO, inventory management, dropshipping, and website design. These cover just a few clicks the wide range of needs for Shopify store owners.

How can I choose the best Shopify apps for my store?

To choose the best Shopify apps for your store, consider your objectives, review ratings and pricing, assess compatibility and support, and evaluate features to make the right decision.

What should I do after installing a Shopify app?

After installing a Shopify app, monitor its performance to see if it improves sales, conversions, and other business aspects. If it doesn’t meet your expectations, consider removing it and finding a better alternative.

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Cam Morales

Cam is the Founder & CEO of, Bix and EcomUpstart - he built two 7 figure businesses since he started his entrepreneurship journey in 2016. He now helps others launch ecommerce stores and other online businesses.

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