Choosing Your Online Selling Platform_ Shopify vs Etsy

Choosing Your Online Selling Platform: Shopify vs Etsy Breakdown

Disclaimer: We receive affiliate compensation rom some of the links below at no cost to you. You can read our full affiliate disclosure in our privacy policy.

Comparing Shopify vs Etsy for launching an online store can be a challenge with so many ecommerce options out there. Both platforms offer their own advantages, making it difficult to decide which one is best suited to your individual business needs. This article will provide you with an in-depth comparison of the two leading platforms in the ecommerce world – Shopify and Etsy – so that you make an informed decision when establishing your digital shopfront.

Quick Comparison Snapshot

Comparison between Shopify and Etsy

Shopify and Etsy are two different services, each targeting a distinct market. For those wishing to create online stores with their own branding, Shopify is the obvious choice due to its comprehensive suite of features. Meanwhile, for independent makers or collectors of handmade goods such as vintage items or craft supplies, an Etsy shop provides an ideal platform that requires less in terms of upfront cost but includes listing fees as part of running it successfully.

In-Depth Look at Shopify

Price: Starting at $39/month starting at $39/month.


  • Offers a wide range of customizations and enhanced control over branding and site design
  • Provides a comprehensive range of support options, including a 24/7 support center
  • Incorporates retargeting tactics to re-engage customers

Shopify is a powerful ecommerce platform that enables people to construct and develop their online stores. It’s tailored for smaller businesses who are looking for independent retail outlets, both digitally as well as in person, streamlining the process of expansion. Shopify provides plenty of customizations plus expanded control over branding and website design which provides an obvious benefit when compared with other platforms such as Etsy. You must look into Shopify Payments alongside its payment processing fees before deciding between utilizing either shopify or some other alternative like Etsy, this can greatly influence how much it would cost your business altogether speaking.

This platform offers many options with regards to customer service support including a 24/7 help center, direct contact channels and an organized collection of information resources so individuals will have no difficulty launching their store whether it be from scratch or transferring data from another marketplace likeetsy.


  • Price: 3/5
  • Features: 4/5
  • Customer Support: 4/5

Shopify Pros

Price: Starting at $39/month starting at $39/month.


  • Offers a comprehensive standalone store with flexibility in site design
  • Designed to support the evolving needs of a business
  • Has the largest 3rd-party app store among ecommerce platforms

When comparing “shopify vs” other ecommerce platforms, Shopify has the edge due to its ability of creating a standalone online store with features such as hosting and SSL certification. With regards to upfront costs. Etsy is cheaper, but does charge extra fees like listing fees and transaction charges that need to be accounted for when running an online shop on this platform. The app store provided by Shopify can also add great value – it’s the largest among all available ecommerce stores. Offering many applications helping sellers both using their own website or having an Etsy account maximize potential growths in business operations. Overall, due to easy setup processes combined with low cost yet rich set of tools & capabilities offered – setting up your very first individual ‘Shopify Store’ straightforward from anyone who wishes to build their own unique shopping experience.

Shopify Cons

Price: Starting at $39/month starting at $39/month.


  • May not be suitable for selling a limited number of handmade goods
  • May not offer a specific customer base for sellers of distinctive, niche products

Though there are many advantages of using Shopify, it may not be the ideal option for those who sell limited amounts of handmade items. It is more suitable for businesses with large inventories or higher sales numbers than Etsy’s speciality market which focuses on craft supplies and vintage products. That being said, if you’re selling goods that fall within this niche category, your customer base might find a better fit elsewhere.

Personal Shopify Review

Price: Starting at $39/month starting at $39/month.


  • Provides a high level of user-friendliness and ease of navigation
  • Offers a flexible SEO approach that can be fine-tuned with the appropriate knowledge

Shopify offers a high degree of ease-of-use making it an ideal platform for individuals who may not have extensive technical skills. The setup process is uncomplicated and suitable even for novices, enabling them to effortlessly set up their ecommerce store.

Issues with adding products could present challenges as well as troubles associated with 3rd party integration or manual data interchange errors. Despite these difficulties, the advantages provided by Shopify make it beneficial such that security features are enhanced, personalization options become available, and loading speed improves quickly. Mobile commerce development supported. To what can be accessed through its app store– all contributing positively towards the growth of any business endeavoring into online retailing.

In-Depth Look at Etsy

Creating a store on this platform is free, though there is a $0.20 per item listing fee associated with each product listed.


  • Specializes in unique, handmade, and vintage items
  • Offers access to a pre-existing customer base eager to explore new products on their own website
  • Provides a user-friendly help center, a community forum for interaction, and direct assistance for setting up a shop

Etsy functions like a market, much like Amazon’s platform, where vendors can display and offer their items in opposition to other users. Over 7.4 million traders use the website to feature their merchandise, mainly aiming for early recognition of their brands with an opportunity to test out new value offerings. Etsy has a financial advantage over Shopify due to its lack of a mandatory monthly fee on its basic plan, which relieves clients from having recurring expenditures with subscription plans found through Shopify. On the other hand though, there are still fees associated with listing and transaction expenses at Etsy that counteract this benefit.

The setup of Etsy features various confinements including limited modification potentials which prevent uniqueness within stores plus restrictions when it comes to product type (handmade pieces vintage articles or craft supplies). Help support isn’t quite up-to-par when compared to services similar around offered by competitors such as shop keep – one more difficulty is incurred via accrued cost coming from ‘etsy payments’ these charges may be exceeding 9% per exchange.


  • Price: 4/5
  • Features: 3/5
  • Customer Support: 3/5

Etsy Pros

Creating a store is free of charge. For each item listed, there will be an additional listing fee of $0.20.


  • Offers access to a large market, with over 95 million buyers
  • Appeals to a customer base with a distinct preference for handmade and crafty products

Etsy offers a wealth of opportunities to creative and independent sellers, with its abundance of tools that allow them to succeed in the handmade-based market. Through this platform, entrepreneurs can access more than 95 million customers looking for crafted products such as those provided via Etsy Pattern. They offer an advantageous free plan which makes it even easier for newbies joining the arena.

The presence on Etsy opens doors to major business growth potential due to its size and popularity amongst crafty shoppers, there really is no better place when it comes to offering niche product offerings!

Etsy Cons

Creating a store is free of charge. Per product, there’s a $0.20 listing fee applied.


  • Offers restricted customization capabilities
  • Imposes a $0.20 listing fee for each product and a transaction fee on each sale

Etsy offers features that have both advantages and disadvantages. Although customization options are limited to the basics such as headers, store info, profile pictures, etc., customers won’t be able to use their own domain name when running an Etsy shop.

Due to the high competition on this marketplace, there is a risk of buyers being diverted by other products available for sale. As a result of these dynamics, it can be difficult for businesses operating in the etsy marketplaces to stand out from others offering similar services or goods.

Personal Etsy Review

Creating a store on the platform is free, but for each product you list there will be an associated listing fee of twenty cents.


  • Provides a high level of user-friendliness and ease of navigation
  • Offers a flexible SEO approach that can be fine-tuned with the appropriate knowledge

Using Etsy’s SEO tools, it is clear that sales can benefit significantly. Its successful integration with Google and the ability to monitor keyword results in order to identify trends makes analysis easier than ever. Despite this advantage, this advantage is not. There have been reports of unsatisfactory customer service resulting in account closure or a lack of responsiveness from time-to-time within the platform’s user community, an issue not uncommon amongst reviews for Etsy overall.

Deciding Between Shopify and Etsy

When it comes to choosing between Shopify and Etsy, there are some important aspects that need to be taken into account. These include the amount of time you can dedicate. Your short-term and long-term business goals, acceptance of the possible risks involved in running a business, as well as how big or small your enterprise is. All these points should factor heavily when making this decision. It’s also essential to consider budget restrictions that could play an influential role too.

Assessing Your Business Goals

In order to make the right decision between Shopify and Etsy, it is important to consider your business objectives. Specifically, if you’re aiming for: increased sales revenue, steady income streams, customer retention or improved conversion rates, understanding these goals can help identify which platform will best suit you.

If expansion of a company is desired, then Shopify could be the better option due to its flexibility in terms of growth potential. On the other hand, those wanting smaller operations might find that setting up shop on Etsy provides more appropriate solutions. Ultimately though, assessing specific goals should provide guidance when deciding which platform works best for each individual situation.

Understanding Costs and Features

Understanding costs and features of Shopify and Etsy

When deciding between Shopify and Etsy for your online store, understanding the various costs and features of each platform is essential. On one hand, subscribing to a plan with Shopify will incur you monthly charges but provide access to tools that assist in building and managing an e-store. Conversely, creating a shop on Etsy comes without any form of recurring fees yet sellers must pay for every item listed as well as transaction fee per sale made.

Despite its no subscription advantage over Shopify’s plans, when taking into account listing costs plus sales transactions expenses associated with utilizing Etsy it may not be feasible cost wise if compared directly against those involving runningShopify operations.

Evaluating Market Fit

When deciding between Shopify and Etsy, assessing the market fit of each platform is crucial. Etsy has a focus on items that are unique or handmade. It appeals to sellers with only a few products like jewelry, decorations and craft supplies. Meanwhile, Shopify caters more towards businesses looking for customized brand identity while having different types of merchandise available. In order to make sure your product fits within either one’s user base preferences, you need to be aware of how they differ in terms of their target audience and offerings.


Ultimately, deciding between Shopify and Etsy depends on your business objectives, expenses and what kind of merchandise you’re selling. Both platforms provide special advantages for online sellers. While Shopify is perfect for businesses that want to grow their brand with a complete suite of ecommerce tools, those dealing in unique handmade items would be best served by utilizing the extensive customer base offered through Etsy’s marketplace, which also has an easy setup process.

Frequently Asked Questions

Is Shopify cheaper then Etsy?

In the future, as your business expands and more orders come in, managing an Etsy store could end up costing roughly the same amount of money per month that Shopify does. On top of this, when using Shopify Payments to complete transactions, there are no additional transaction fees and only a 0.5-2% fee on sale prices.

Should I use both Etsy and Shopify?

Utilizing both Etsy and Shopify can help widen the scope of sales opportunities as they focus on different shoppers. If your products fit these separate customer bases, consider utilizing both services to have an enhanced range in reaching out for potential buyers.

What are the key differences between Shopify and Etsy?

When deciding between Shopify and Etsy, consider the different focus each platform offers. Both provide great tools to help businesses grow, but have distinct features that make them better suited for specific needs.

Shopify is a more tailored solution for those wanting scalability with lots of customization options available. On the other hand, Etsy specializes in one-of-a-kind handmade products boasting an expansive customer base ready to purchase these unique creations without having as much flexibility when it comes to customizing their store design or shop operations like they would do with Etsy.

What are the business goals that online retailers strive to achieve?

With the ambition of sustaining a thriving business, online retailers commonly focus on initiatives that help to optimize sales performance and customer satisfaction. This includes objectives such as raising profits, stabilizing income streams, maintaining customers and improving conversion rates in order to guarantee continued growth and success.

What is the scope of Etsy’s target audience?

Etsy’s target audience is global and appeals to buyers seeking unique and handcrafted items.

Related Posts

Picture of Cam Morales
Cam Morales

Cam is the Founder & CEO of, Bix and EcomUpstart - he built two 7 figure businesses since he started his entrepreneurship journey in 2016. He now helps others launch ecommerce stores and other online businesses.

Leave a Reply