how to setup a facebook store

How To Setup a Facebook Shop in 5 Steps :Learn How to Sell on Facebook

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Are you looking for a way to take your retail business online? Facebook shops are a great option; they allow you to reach directly into the world’s biggest social media platform and start selling products instantly. Whether you’re just starting with creating an online presence or have been selling online for some time, setting up a facebook shop is ideal if you want to access the vast potential of social media shoppers.

In this blog post, we will go through the essential steps required to set up your very own Facebook Shop so that you can begin operating almost immediately!

Basics of setting up a Facebook shop

The first step in setting up your facebook shop is to create a Facebook business page if you don’t have one already. To do this, log in to your Facebook account, click on the “Pages” tab in the left-hand menu, and then click “Create New Page.” Fill in the necessary details, including your business name, category, and description.

Once your page is set up, go to the “Shop” tab on your business page. Facebook may prompt you to agree to their seller’s terms and conditions before you proceed. After you’ve done that, you will be asked to provide details about what you’re selling.

Choose the appropriate options based on whether you’re selling physical goods or downloadable content. The next step is to configure your payment method. Facebook provides two options: you can either choose to direct customers to an external website for payment, or you can set up checkout directly on Facebook or Instagram.

Choose the method that best suits your business model. Finally, you’ll be able to start adding products to your store. For each product, you’ll need to provide a product name, description, price, and image. You’ll also have the option to track inventory, mark items as sale items, and add product variants such as different sizes or colors.

Be mindful to provide as much detail as possible to ensure your customers have all the information they need to make a purchase. Remember, setting up your facebook shop is just the beginning. Commerce managers are crucial to continually managing your store, updating your inventory, promoting your products, and engaging with customers to achieve success.

Benefits of having an online Facebook shop

facebook shop

Having an online Facebook shop opens up new avenues for your business, allowing you to reach a broader audience. Facebook boasts over 2.8 billion active users worldwide, which presents a significant opportunity to engage with potential customers who might not otherwise discover your business.

With a facebook shop, you can showcase your products directly within the social media platform, making it easier for customers to browse, share, and purchase your products without having to leave Facebook. Additionally, a Facebook shop page offers valuable insight into customer behavior.

Facebook’s in-depth analytics tools provide useful information about who is visiting your shop, what products are popular, and how customers are interacting with your content. This data can help you refine your marketing strategy and better cater to your audience’s needs and preferences.

Finally, integrating an online shop with Facebook can enhance your brand’s credibility and visibility. It signals to customers that your business is up-to-date with current trends and technologies, and it provides a platform for customers to leave reviews and share your products with their networks.

This can increase trust in your brand and potentially attract more customers. Remember, your Facebook shop is not just a selling platform—it’s also a tool for building relationships with customers and fostering a strong online community around your brand.

Customizing the look of your store with themes and plugins

Facebook offers a variety of customization options that enable you to design your store in a way that reflects your brand’s identity. From the color scheme to the layout, you have control over how your store appears to visitors. Begin by selecting a theme that resonates with your brand. Facebook has a collection of pre-made themes, each with its unique aesthetic.

Pick one that aligns with your brand’s color palette, style, and messaging. Once you’ve chosen a theme, you can begin customizing it further using plugins. Plugins are software components that add specific features to your facebook shop, enhancing its functionality and user experience.

For instance, you could use a plugin to allow customers to zoom in on product images or to display related products that a customer might be interested in. Be mindful of the plugins you choose – while they can greatly enhance your store, they should not clutter it or make it difficult for customers to navigate.

Finally, remember to update your store regularly to keep it fresh and engaging. Regular updates not only keep your customers informed about new products or promotions but also show that your brand is active and responsive. This helps to build trust and loyalty among your audience.

Regularly evaluate your store’s performance and use Facebook’s analytics tools to understand what’s working and where improvements can be made, ensuring your facebook shop remains an effective tool for your business.

Identify your Product niche

The first step in setting up a successful facebook shop is identifying your niche. A well-defined niche will help you understand your target customers and cater to their specific needs and preferences. This involves analyzing the market, understanding what’s currently available, and figuring out where your products or services fit in.

Remember, a good niche doesn’t necessarily have to be a unique product or service, but it should be something that meets a specific need in a way that other products do not. After identifying your niche, create a detailed inventory of your products. Use high-quality images and write clear, concise descriptions for each item.

Provide as much detail as possible to anticipate and answer customer’s questions about your products. Make sure each product page on your facebook shop is well-structured and includes specific information such as price, available sizes, colors, and material. Next, consider integrating your facebook shop with other sales channels.

This will ensure your customers have a seamless shopping experience, regardless of where they encounter your products. Integration with platforms such as Instagram, Amazon, or your ecommerce store website can help increase your reach and boost sales. Lastly, promote your facebook shop to attract customers.

Use social media ads, email marketing, and SEO strategies to spread the word about your store. Continually engage with your followers by creating interactive posts, hosting live events, and responding to comments and messages in a timely manner.

This engagement will build a sense of community around your brand, encouraging repeat customers and fostering loyalty. By following these steps, you can set up and run a successful facebook shop, effectively leveraging the platform’s massive user base for your business.

Overview of setting up a Facebook shop

Setting up a facebook shop begins with creating a Facebook Business Page if you don’t have one already. This page is the foundation of your business on Facebook, providing a platform to promote your products and interact with customers. Make sure your page is complete with all necessary information, such as a brief introduction of your business, shop details, and links to your website, if available.

After creating a business page, activate the Facebook Shop feature. This option can be found under the ‘Settings’ menu on your business page. Follow the prompts to set it up, agreeing to the Merchant Terms and Policies. As you set it up, remember to choose a checkout method that suits your business model. The Publishing Tools link in the top bar: When there, from the sidebar, click on Products.

Step-by-Step Guide to Setting Up a Facebook shop

how to setup facebook shop

Logging in to your Business Page

The first step in setting up your facebook shop is logging in to your Facebook Business Page. If you do not have one yet, create a Facebook shop by clicking the “+ Create” button on the top right-hand corner of your Facebook homepage and selecting “Page.”

Setting up Your Shop Profile

After logging in, navigate to “Settings” on your Business Page and locate the “Templates and Tabs” section. Here, you’ll find the “Shop” tab, which needs to be activated. Agree to the Merchant Terms and Policies to proceed.

Configuring Payments

Facebook offers two payment methods: directing customers to checkout on your website or allowing them to check out directly on Facebook (U.S. only). Choose the option that best suits your business model.

Creating Your Product Catalog

Navigate to the “Shop” tab on your business page and click on “Add Product.” Here, you can upload product images, write detailed descriptions, and set prices. Remember to provide accurate and clear information to prevent customer confusion.

Publishing Your Shop and Starting Selling

Organize your products into collections for easy navigation. Once you’ve added all your products and set up your collections, click the “Publish” button. Your facebook shop is now live and ready to start selling. Remember to monitor your shop regularly to respond to customer inquiries and keep your product listings updated.

Best Practices to Consider Before Setting Up a facebook shop

1. Conduct Market Research

Before setting up your facebook shop, it’s crucial to conduct thorough Facebook marketplace research. Understand your target audience, their preferences, and shopping habits. Facebook’s Insights tool can provide valuable data about your audience. This can help you tailor your product offerings and marketing efforts to meet your customers’ needs and expectations.

2. Optimize Your Product Descriptions and Images

High-quality product images and detailed descriptions are vital for attracting and retaining customers. Ensure that your product images are clear professionally taken, and showcase your products from different angles. Meanwhile, your descriptions should be detailed and informative, highlighting the key Facebook shop features and benefits of your products. Incorporating relevant keywords can also enhance the searchability of your products.

3. Implement a Customer Service Plan

Excellent customer service is key to building trust and maintaining a positive relationship with your customers. Ensure that you have a responsive customer service plan in place to address customer inquiries and complaints promptly and professionally. You can leverage Facebook Messenger for real-time communication with your customers.

4. Regularly Update Your Store

Keeping your facebook shop updated is essential for maintaining customer interest and driving sales. Regularly add new products, update product descriptions, and offer special promotions or discounts. Regular updates not only keep your store fresh and interesting but also signal to customers that your business is active and reliable.

5. Leverage Facebook Ads

Facebook Ads can be a powerful tool for increasing visibility and reaching a larger audience. Create targeted ad campaigns to promote your products and drive traffic to your facebook shop. You can specify your target audience based on demographics, interests, and more to ensure your ads reach the right people.

Tips for Optimizing Your facebook shop Presence

Optimize for Mobile Users

With a significant number of Facebook users accessing the platform via mobile devices, ensuring your facebook shop is mobile-optimized is crucial. Ensure your product images, text, and overall layout appear properly on smaller screens. A seamless mobile experience can significantly enhance user engagement and conversion rates.

Use High-Quality Visual Content

Using high-quality images and videos can significantly enhance your facebook shop’s appeal. Visual content helps customers better understand your products and can significantly increase conversion rates. Remember to use clear and professionally shot images and consider incorporating video demonstrations or tutorials.

Engage with Your Audience

Regular interaction with your audience can help build a loyal customer base. Respond to comments, like and share customer Facebook posts related to your products, and keep the conversation going. This not only boosts your brand’s visibility but also fosters a sense of community around your store.

Leverage User-Generated Content

User-generated content, such as customer reviews or photos of customers using your products, can serve as powerful social proof. Encourage your customers to share their experiences and consider featuring such content on your facebook shop.

Monitor and Analyze Your Performance

Regularly review your facebook shop’s performance using Facebook Insights. This tool provides valuable data on customer behavior, product performance, and overall store performance. Use these insights to make informed decisions and continually refine your facebook shop strategies.

How to sell on Facebook via your existing e-commerce store

If you already have an existing e-commerce store, selling on Facebook is a straightforward process thanks to a variety of integration options. The first step is to connect your e-commerce platform to your facebook shop. Most e-commerce platforms like Shopify, BigCommerce, and WooCommerce offer seamless integration with Facebook. Make sure your product catalog is up to date before initiating the integration.

Once you have connected your e-commerce store with your facebook shop, your products will be automatically synced. Whenever you add a new product or update an existing one in your e-commerce store, the changes will be reflected on your facebook shop as well. This real-time updating is particularly useful in keeping your inventory levels accurate across all selling platforms.

Managing orders from your facebook shop can also be streamlined through your e-commerce platform. When a customer places an order on your facebook shop, the order details are automatically sent to your e-commerce platform for processing. This centralized order management system minimizes the risk of mismanaging orders and ensures a smoother fulfillment process.

To optimize your facebook shop experience, consider investing in Facebook Advertising. Thanks to the extensive user data that Facebook collects, you can create highly targeted ads that reach specific segments of your audience. By adjusting your ad settings, you can target users based on their location, age, gender, interests, and online behavior, ensuring your products reach the right customers at the right time.

Finally, remember to regularly review your sales performance on Facebook. Analyzing this data can provide valuable insights into which products are performing well, which ones aren’t, and how you can improve your overall sales strategy on Facebook. Equipped with this knowledge, you can make data-driven decisions to optimize your facebook shop and increase your sales.

Selling on Facebook via Shopify or BigCommerce is a straightforward process. Both these e-commerce platforms offer seamless integration with Facebook, making it easy for you to sell your products directly on the social media platform.

How to sell on Facebook with Shopify

  1. Log into your Shopify account and navigate to ‘Sales Channels.’
  2. Click on ‘+ Add sales channel,’ and from the pop-up window, choose ‘Facebook.’
  3. Click ‘Add channel’. Shopify will then connect to your Facebook account.
  4. You’ll need to verify your Facebook account information and agree to Facebook’s terms and conditions to continue.
  5. Once the set-up process is complete, your products will automatically sync with your Facebook shop.

How to sell on Facebook with BigCommerce

  1. Log into your BigCommerce account and go to ‘Channel commerce manager.’
  2. From the ‘Marketplaces’ section, select ‘Facebook.’
  3. Click ‘Connect’. BigCommerce will then link to your Facebook account.
  4. Confirm your account details and agree to Facebook’s terms to proceed.
  5. Once the setup is done, all your BigCommerce products will automatically display in your Facebook shop.

Remember, both platforms will automatically update your facebook shop whenever you add or update products in your e-commerce store. This ensures real-time inventory management across all your selling platforms.


Can I customize my facebook shop if I use Shopify or BigCommerce for integration?

Yes, you can. Both Shopify and BigCommerce allow you to customize your facebook shop to align with your brand. You can change the colors, layout, and even the order in which your products appear.

What happens if I remove a product from my Shopify or BigCommerce store?

If you remove a product from your Shopify or BigCommerce store, it will automatically be removed from your facebook shop as well. This ensures your inventory stays up-to-date across all platforms.

Why some people can’t see my facebook shop?

If some people can’t see your facebook shop, it might be due to privacy settings or geographical restrictions set up on your page. If your store is not visible to certain geographic locations, people living in those areas won’t be able to see it. Also, if your Facebook page shop privacy settings are set to a specific age group or audience, those outside of that will not be able to view your store. It’s important to check these settings and modify them if needed.

Are Facebook shops free?

Yes, setting up a Facebook shop is free. However, every time a customer makes a purchase, Facebook charges a selling fee of 5% per shipment or a flat fee of 0.40 for shipments of $8.00 or less. This cost covers the benefits that come along with selling on Facebook, such as purchase protection policies, advertising, and customer outreach.

Can I promote my products directly from my facebook shop?

Absolutely! Facebook provides promotional tools that allow you to create ads directly from your facebook shop. These ads can appear in the News Feed, Instagram, Messenger, or the Audience Network.


I hope this guide has provided valuable insights into setting up a facebook shop using Shopify or BigCommerce. With the integration between these e-commerce platforms and Facebook, you can easily expand your online presence and reach a larger audience. Remember to continually update your store with new products and promotions to keep your customers engaged.

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Cam Morales

Cam is the Founder & CEO of, Bix and EcomUpstart - he built two 7 figure businesses since he started his entrepreneurship journey in 2016. He now helps others launch ecommerce stores and other online businesses.

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