how to sell toys online

How To Sell Toys Online

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Are you looking to break into the lucrative toy-selling business but don’t know where to start? Selling toys online provides a great opportunity for entrepreneurs. Not only can you tap into global markets, open 24/7, but it requires low investments and allows businesses of all sizes room to grow.

Whether your focus is vintage dolls or action figures, in this blog post, we will provide tips on how to successfully sell toys online so that you can boost your profits and reach new customers around the world. Check out our helpful guide on how to increase visibility for your ecommerce store and maximize potential profits!

Create a strategy to sell toys online

To kickstart your online toy-selling business, crafting a well-thought-out strategy is pivotal. To begin with, you need to conduct thorough market research to understand the latest toy trends, customer demands, and your competitors’ strategies. This will help you identify which all the toys have the potential for the best profit margins and which target audience to focus on.

Once you have a clear understanding of the market, the next step is to source your products. Whether you’re creating your unique toys or reselling popular items, establishing a reliable supply chain is crucial. You need to ensure the quality of the toys and their compliance with safety standards. Moreover, considering the packaging as attractive and secure packaging can significantly enhance the customer’s unboxing experience.

In the age of digital marketing, having a visually appealing and user-friendly website is a must. This will be the online storefront for your toys, so make sure it’s easy to navigate, with high-quality product images and detailed descriptions. Also, it’s important to optimize your website for search engines to increase its visibility.

Lastly, don’t underestimate the power of social media in promoting your online store. It’s an effective platform to showcase your toys, engage with customers, and build a loyal customer base. Regularly posting engaging content, offering promotions, and responding promptly to customer inquiries can greatly enhance your brand image and boost sales.

Choose a niche and research the market

Choosing a niche within the toy industry can significantly bolster your chances of success. Specializing in a particular type of toy allows you to cater to a specific customer base, making it easier to tailor your marketing strategies and product offerings. Whether you decide to sell educational toys, action figures, or handmade crafts, it’s crucial to choose a niche you’re passionate about and knowledgeable of. This not only makes it easier to understand your customer needs and preferences but also lends authenticity and credibility to your brand.

After identifying your niche, a deep dive into market research is indispensable. Understanding the current market landscape, consumer demands, and prevailing trends within your chosen niche will provide valuable insights into how best to position your products. Review market reports, survey potential customers, and keep a close eye on industry news and events. It’s also important to analyze your competition, understanding what they do well and identifying areas where you can differentiate your offering.

Next, factor in the demographics and psychographics of your target audience. Consider their age, gender, income, and other pertinent variables that could influence their purchasing decisions. Additionally, try to understand their interests, beliefs, and values. This nuanced understanding of your potential customers can guide you in selecting the right products, setting appropriate prices, and crafting compelling marketing messages.

Source toys from reliable suppliers to ensure quality

Sourcing high-quality toys from reliable suppliers is a critical aspect of building a successful online toy business. It’s not merely about choosing the most affordable options; it’s about partnering with manufacturers and distributors who are committed to safety, sustainability, and consistent quality. Start by researching and identifying potential suppliers, both locally and internationally. You can look for suppliers on platforms like Alibaba or attend trade shows and fairs to network and discover new opportunities.

When assessing potential supplier partnerships, several key factors should be considered. First, verify the supplier’s reputation. Check their certifications, ask for customer references, and read reviews and testimonials. Second, consider the supplier’s product range. Can they provide the variety of toys you plan to sell? Third, evaluate the quality of the toys. Request samples if possible, and check for safety standards compliance, especially if the toys are meant for younger children.

Once you’ve selected your suppliers, it’s essential to maintain open and transparent communication with them. Regularly update them on your needs and expectations, and promptly address any issues or concerns. By cultivating strong supplier relationships, you can ensure a steady supply of quality toys for your online store.

Finally, remember that the toy market is not static. As customer preferences evolve, your product range should adapt accordingly. Continuously evaluate new suppliers and products, and be ready to diversify your offerings to meet changing market trends. Your ability to offer what your customers want when they want it could be the difference between having a thriving online toy store and one that blends with the crowd.

Decide on pricing strategies for your toys

Setting the right prices for your toys is crucial in attracting customers and generating sales. There are several pricing strategies you can consider when selling toys online.

First, there’s cost-plus pricing, where you add a markup to the cost of your products to determine their selling price. This method ensures that all your costs, including shipping, handling, and overhead expenses, are covered and that you make a profit.

You can also use value-based pricing, where you set prices based on the perceived value of your toys. This strategy works well for unique or high-demand toys and allows you to charge higher prices if customers believe the product is worth it.

Another option is competitive pricing, where you research and match or beat the prices of your competitors. This approach may be suitable for toys that are widely available and have a lot of competition in the market.

Built Attractive product descriptions, images

Creating a visually engaging product page is essential in the online toy-selling space. High-quality images and videos can significantly impact a customer’s purchase decision. Consider investing in professional photography to capture detailed, appealing images of your toys. Each product should have multiple images to showcase it from different angles, clearly displaying its aesthetic and functional features.

Include close-ups to highlight the quality of materials used and the toy’s intricate details. If the toy has moving parts or interactive features, consider incorporating short videos or gifs to showcase them in action. It’s also important to list the age range for each toy, as safety and appropriateness are primary concerns for parents and caregivers.

Develop a website that is user-friendly and secure

A user-friendly and secure website is crucial to ensure a positive customer experience and to generate trust in your online toy store. Begin with a clean, intuitive design that makes navigation easy for users. Categories should be clearly defined, and a search function should be included to allow customers to quickly find specific toys or brands. Product pages should load quickly, as slow loading times can lead to customer frustration and potentially lost sales.

Equally important is the security of your website. Online shoppers need to trust that their personal information is safe when making a purchase. Ensure that you have an SSL certificate to encrypt data and protect your customers’ personal and credit card details. Consider adding trust badges from reputable security brands to your checkout page to provide further reassurance. Regularly monitor your website for potential security breaches and maintain up-to-date security protocols.

Finally, ensure your website is mobile-friendly. With the growing number of people using smartphones to shop online, a website that performs well on mobile devices will significantly improve customer experience and potentially increase yard sale.

Incorporate responsive design to ensure your website looks and functions well on a variety of devices, from desktop computers to smartphones. A mobile-friendly website also ranks higher in search engine results, leading to increased visibility for your online toy store.

Utilize social media platforms to promote your business

Social media platforms offer a potent tool to reach potential customers and engage with them effectively. To leverage this, create dedicated profiles for your toy store on popular platforms like Facebook, Instagram, Twitter, and Pinterest.

Share posts featuring new products, special offers, behind-the-scenes content, customer testimonials, and any relevant industry news. These posts not only promote your product offerings but also build a robust brand identity that resonates with your audience. Remember to keep your posts engaging, relevant, and authentic to maintain a positive and consistent brand image.

Utilizing Targeted Social Media Advertising

Consider investing in targeted social media advertising. Platforms such as Facebook and Instagram offer advanced audience targeting capabilities, allowing you to reach potential buyers based on demographics, interests, and browsing behavior. Use these features to create compelling ads that drive traffic to your online toy store.

Engaging with Your Audience Online

Engage with your audience regularly on social media. Respond promptly to comments and messages and encourage feedback. This interaction fosters a sense of community around your brand and demonstrates that you value your customers. An engaged audience is more likely to become repeat customers and advocate for your brand within their networks.

Hashtag Optimization and Influencer Collaboration

Don’t forget to use hashtags related to toys and children’s toys in your posts. They can help increase the visibility of your posts, especially among users who are not yet following your page but are interested in the product category you are selling. Additionally, consider collaborating with social media influencers with a significant following in your niche.

Influencer marketing has become a powerful tool in recent years, with many consumers relying on influencers for product recommendations. Ensure the influencer aligns with your brand values and has a following that matches your target audience. This collaboration can drastically boost your online visibility and drive considerable traffic to your toy store.

Take advantage of SEO optimization to reach more customers

Search Engine Optimization, or SEO, plays a pivotal role in enhancing the visibility of your online toy store. It’s crucial to understand that most online shopping journeys begin with a search engine query. Therefore, optimizing your website to appear in top search results is key for attracting potential customers.

Start by conducting thorough keyword research to identify the phrases and words your potential customers use when searching for toys online. Incorporate these keywords strategically throughout your website’s content, product descriptions, and meta tags. However, ensure the usage is natural and adds value to the user’s experience, as search engines favor user-friendly content.

Implement shipping tactics that are affordable and efficient

Implementing affordable and efficient shipping tactics is vital in running a successful online toy store. Consider negotiating rates with multiple carriers to secure the best pricing and service for your customers. Also, it’s worth exploring various delivery options, such as offering free shipping for orders above a certain amount or same-day delivery for local customers. This can serve as a compelling incentive for customers to increase their purchase quantity or choose your store over competitors.

Furthermore, the use of shipping management software can be highly beneficial. Such software can automate and streamline the shipping process, saving you time and reducing errors. It can also provide customers with real-time tracking updates, improving transparency and enhancing the overall customer experience.

Lastly, packaging plays a critical role in the customer’s experience. It’s crucial to ensure that toys are packed securely to prevent damage during transit. Consider using sustainable packaging materials as they reflect positively on your brand while being environmentally friendly. Remember to incorporate your brand’s logo and other identifying features on the packaging for increased brand awareness and recall.

Follow up with customers and get feedback after purchasing

start a toy business

Following up with customers after purchase is an integral aspect of running a successful online toy store. This process not only aids in developing a rapport with the customer but also provides valuable insights into their shopping experience. You can use various methods to follow up with customers, ranging from personalized thank-you emails to asking for their feedback via online surveys.

Feedback from customers is a goldmine of information that can help improve your services and product offerings. It is essential to actively seek feedback and reviews after the customer has received their purchase. These reviews can be leveraged as social proof on your website, promoting trust and driving more sales. Moreover, negative feedback or complaints should also be addressed promptly with professionalism.

The usage of automated email marketing tools can streamline your follow-up and feedback processes. These tools can send out automated emails at specific intervals after purchase, asking for reviews or providing relevant product recommendations. However, it’s crucial to strike a balance in communication frequency to avoid overwhelming your customers.

Utilize customer reviews to build trust and credibility in the marketplace

Customer reviews are an effective tool to build trust and establish credibility in the online marketplace, particularly for businesses selling toys. Positive reviews can work wonders, reinforcing the quality of your products and the excellent customer service you provide. Potential customers often rely on these reviews when making a purchasing decision, making them an essential aspect of your online presence.

To encourage reviews, make it easy for your customers to leave their thoughts and opinions on your website. Ensure the review submission process is simple, avoiding any complexities that might discourage participation. Consider offering incentives or rewards for those who take the time to share their experiences, such as discounts on their next purchase or participation in a raffle.

In cases of negative reviews, they should be viewed not as setbacks but as opportunities for improvement. Respond to these reviews in a timely and professional manner, acknowledging the issue and outlining the steps you will take to address it. This not only shows that you value customer feedback but also illustrates your commitment to providing excellent customer service.

Furthermore, integrate these reviews into your marketing strategy. Share positive reviews on your social media platforms and website, showcasing the satisfaction of your customers. This not only builds trust with potential customers but also encourages brand loyalty among current customers.

Top best platforms to sell toys online

best ways to sell toys online



As one of the world’s largest online marketplaces, eBay offers sellers access to a global customer base. Its auction-style format can be particularly beneficial for selling rare or collectible old toys. Furthermore, eBay’s reputation system provides a layer of trust, making it a reliable platform for both sellers and buyers.



Renowned as a retail giant, Amazon provides a comprehensive platform for selling toys online. It offers various seller plans depending on the size and needs of your business. Plus, the “Fulfillment by Amazon” feature can handle the logistics of shipping and customer service, freeing up more time for you to focus on your business.



Known for its focus on handmade and vintage toys, Etsy is an ideal platform for selling unique and artisan vintage and antique toys, sell collectible toys. Etsy’s community-centric approach helps foster a connection between sellers and buyers, which can lead to repeat business and a loyal customer base. Sometimes, toys or board games with missing pieces can be separated into parts and sold as missing pieces lot.



Shopify is a platform that allows you to create your online store. It provides a range of customizable templates, making it easy to design an appealing and user-friendly site. Shopify also offers a variety of tools to help with inventory management, payment processing, and marketing.

Facebook Marketplace

facebook marketplace

With its vast user base, selling used toys on Facebook Marketplace can put your products in front of a large audience. It’s a great platform for local selling, allowing you to connect with customers in your area. Plus, the integration with Facebook Messenger makes communication with potential buyers easy.



As a long-standing online classified ads website, Craigslist is a popular platform for selling a wide range of items, including all toys. It is particularly useful for local selling, and its lack of selling or listing fees makes it a cost-effective choice for small businesses or individual sellers.


What should I consider when selling toys online?

When selling toys online, consider the demand for your product, your competitive pricing strategy, the uniqueness of your product, and your target demographic. Make sure your product descriptions are detailed and accurate and that your images are high-quality to attract potential customers.

How can I promote my online toy store?

Promote your online toy shop through social media marketing, SEO optimization, email newsletters, and partnerships with influencers or bloggers. Additionally, consider offering seasonal promotions or loyalty programs to encourage repeat purchases.

Is there a best time of year to sell toys online?

While toys sell year-round, sales typically spike during the holiday season, specifically from Black Friday through Christmas. However, other key periods include Easter, back-to-school season, and the release of popular children’s movies or TV shows.

What are some ways to make my toy products stand out online?

To make your toy products stand out online, focus on high-quality photography, detailed product descriptions, and customer reviews. Offering a unique product or personalizing your items can also set your store apart from competitors.

How do I handle shipping for my online toy store?

Shipping can be handled in several ways, including self-shipping, third-party logistics, or using a fulfillment service like Amazon’s FBA. Consider the cost, speed, and reliability of these options. Remember to communicate shipping costs and times to your customers.


I hope this guide has provided you with useful insights and tips on how to successfully sell used toys. Remember to always prioritize the quality of your products, as well as the satisfaction of your customers. Continuously evaluate and make improvements to your online store to stay competitive in the ever-growing market. With determination, hard work, and strategic marketing efforts, your online toy store can become a successful and profitable business venture.

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Cam Morales

Cam is the Founder & CEO of, Bix and EcomUpstart - he built two 7 figure businesses since he started his entrepreneurship journey in 2016. He now helps others launch ecommerce stores and other online businesses.

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