what people buy most online

What Do People Buy the Most Online in 2024

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Online shopping has become our daily routine – whether it’s food, groceries, electronics, or clothes. People buy the most online and they all go to online platforms to buy!

Jeff Bezos, the founder of Amazon, started his business as an online bookstore. Turned out that it was a great idea and people loved to buy books online. That was 29 years ago; now, Amazon has become a platform that allows customers to buy anything from books to furniture to electronics online.

Let’s dig deeper and find out what is everyone buying most these days.

image of someone purchasing online

8 widely purchased items online in 2024

If you’re going to sell products you might wonder what people are buying online, so here are some statistics on items that are purchased most and the reasons why people prefer to buy online.

graph showing what people buy the most online


  1. Fashion Trends: Many individuals purchase clothes to keep up with the latest fashion trends. Fashion is often seen as a form of self-expression, and staying updated with trends allows people to showcase their style and personality.
  2. Social Influence: Peer pressure or social influence plays a significant role in clothing purchases. People might buy certain clothes because they see others wearing them or because it’s deemed fashionable within their social circles.
  3. Functional Need: Clothes serve a practical purpose. People buy them to protect themselves from the elements, to conform to dress codes at work or events, or simply to meet their daily clothing needs.


  1. Functionality and Utility: Electronics serve various functional purposes. Devices like smartphones, computers, and tablets are essential for communication, work, education, and staying connected in today’s interconnected world.
  2. Entertainment and Leisure: Many electronics are purchased for entertainment purposes. Televisions, gaming consoles, and streaming devices provide avenues for relaxation and entertainment, offering access to movies, games, music, and other forms of digital content.
  3. Improving Efficiency and Convenience: Electronics often enhance efficiency and convenience in daily life. For instance, smart home devices automate tasks, while kitchen appliances like microwaves or coffee makers save time.


  1. Home Delivery: The convenience of doorstep delivery is a significant attraction. It saves consumers from the hassle of carrying heavy groceries and allows them to schedule deliveries at their convenience.
  2. Time-Saving: Online food shopping saves time, especially for busy individuals or families. It eliminates travel time to and from the store, waiting in lines, and searching through aisles for specific items.

Bags and Accessories

  1. Price Comparison and Deals: Online shopping enables easy comparison of prices across different retailers. Customers can hunt for discounts, promotions, and deals to find the best value for their desired items.
  2. Detailed Product Information: Online platforms often provide detailed product descriptions, images, and customer reviews, helping shoppers make informed decisions about the quality, features, and functionality of bags and accessories.

Now you can start your business

Since you already know what people are buying online and as long as you are convinced that people need your product, you can choose one of the best platforms to sell online.

Platforms to sell online

  • Amazon
  • Ebay
  • Etsy
  • Ruby Lane

Alternative: Creating Your Own Website

Creating your own website is another great step for your online magazine. You don’t need to code anymore to build your website, instead try using no-code website builders and you’ll launch your online shop within an hour.

No-code website builders


  1. Great for beginners and small businesses.
  2. Drag-and-drop interface, easy to use.
  3. Offers a range of templates and apps.
  4. All-in-one platform with hosting included.
  5. Limited customization for complex websites.


  1. Designed specifically for e-commerce.
  2. User-friendly with a focus on selling products online.
  3. Hosted platform, includes various sales tools.
  4. Great for beginners in e-commerce.
  5. Can be more expensive compared to others.


  1. Extremely flexible, used by small blogs to large websites.
  2. Massive community and plugin support.
  3. High customization with themes and plugins.
  4. Requires separate hosting but offers more control.
  5. May need technical expertise for deeper customization.
  6. What are devices that People Use for Buying Online?

What are devices that People Use for Buying Online?

And so below we would like to present to your attention statistics of the online sales market divided into two sales channels – people who use smartphones and computers for online purchases.

According to 2023 statistics, 55% of online shoppers used phones and the remaining 45% used computers.

4 marketing channels you can explore to sell products online

graphic showing purchasing online and ecommerce graphs
  1. Social Media: Leverage platforms like Facebook, Instagram, Pinterest, and Twitter to showcase products, engage with customers, and drive sales through posts, stories, and ads.
  2. Email Marketing: Build an email list and from your professional email address send newsletters, product updates, and promotions to engage with customers directly.
  3. Influencer Marketing: Collaborate with influencers relevant to your niche to promote your products to their followers.
  4. Content Marketing: Create valuable content (blog posts, videos, infographics) related to your products or industry to attract and engage potential customers.

Who are the Key Players in Online Shopping?

graph showing the largest online ecommerce retailers

The key players in the field of online shopping are companies such as Amazon, Apple, Taobao, JD, Tmall, Walmart, and the rest.

You can see from the statistics that Amazon is the leader in online sales.

How to convince your potential customers to buy online?

It’s always stressful to buy something, it is even more stressful when you’re buying online. It takes a lot of research to make your decision. Nobody wants to spend hours doing that.

So to stand out you need to have eye-catching visuals. That means, inducing your product in the best way while convincing them that they will receive the same product that they see on your website.

Advertising and User Generated Content

Alright, imagine this: you’re eyeing this cool thing online, but you’re not sure if it’s as awesome as it seems. That’s where reviews swoop in like your internet besties, giving you the lowdown on whether that thing lives up to the hype. See, having reviews on your website is like having your squad vouch for you. People trust what others say, so when they see those stars or read those comments, it’s like getting a sneak peek into what they’re getting.

Now, onto social media! You know when you’re scrolling through Instagram and you stumble upon someone using that product you’ve been eyeing? It’s like validation, right? User-generated content is gold in the social media universe. When real folks showcase your stuff, it’s like a shout-out to the world that says, “Hey, this thing rocks!” It builds trust and credibility faster than you can say “double-tap.” So, if you want to make a splash, get your fans to show off your goodies – it’s like free advertising, but cooler!

The Final Word

So, summing it up, the online shopping scene is all about knowing what people are buying online as tastes and tech keep changing. For all you eager folks diving into this world, keeping tabs on these trends is key.

Whether it’s understanding why folks click ‘buy’ or realizing how much mobile shopping rocks, or even knowing who’s ruling the online kingdom like Amazon and Apple, it’s all part of this ever-shifting game

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Cam Morales

Cam is the Founder & CEO of Brandafy.com, Bix Marketing.com and EcomUpstart - he built two 7 figure businesses since he started his entrepreneurship journey in 2016. He now helps others launch ecommerce stores and other online businesses.

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