Wix Review 2024 Comprehensive Pros & Cons

Wix Review 2024: Comprehensive Pros & Cons for Modern Website Builders

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Wondering if Wix is the go-to tool for your next web project? In our 2024 Wix review, uncover the ins and outs of this website builder, diving into its user-friendly drag-and-drop interface, advanced design options, and robust online store features. Whether you’re just starting out or managing a growing business, see how Wix can cater to your web design needs without the complexity.

Key Takeaways

  • Wix is a user-friendly website builder with a powerful drag-and-drop interface, 800+ mobile-responsive templates, robust e-commerce capabilities, and extensive customization options that cater to both beginners and professionals.
  • Wix excels in built-in SEO tools and app market integrations, offering advanced features like Wix Ascend and Editor X for business management and design, and seamless payments set up with Wix eCommerce for online stores.
  • Wix provides various pricing plans, including an impressive free plan, with easy upgradability to premium features like custom domains and ad removal, coupled with 24/7 customer support and a comprehensive dashboard for site management.

Exploring Wix Website Builder: A Deep Dive

Various Wix website templates

Wix transcends the norms of traditional website builders, offering an impressive mix of simplicity and functionality, thus standing as a top choice for many. Its features include:

  • Super easy drag-and-drop interface, perfect for beginners
  • Ability to build impressive websites in no time
  • Remarkable degree of customization
  • Ability to add ‘furniture’ to your Wix sites, such as photo galleries and apps
  • Achieve a ‘pixel perfect’ design, giving you incredible control over the placement of elements

However, the power of Wix doesn’t stop at its user-friendly interface and customization options. It also offers a host of advanced features. Wix Ascend, for instance, is a tool that centralizes all your web business tools, making it easier than ever to manage your online business. And let’s not forget about the powerful ecommerce features, which give you the freedom to set up an online store and manage payments securely.

Getting Started with Wix

With Wix, the complexity of building a website reduces to merely having an email address. All you need to get started is an email address, and you’ll be on your way to creating a professional-looking website. Wix’s user-friendly interface has garnered an impressive score of 4.4 out of 5 for ease of use, making it a breeze to build websites for users of all skill levels.

You may be curious about the advantages of transitioning to a paid plan. A paid Wix plan offers a host of benefits such as removing ads, using a custom domain, and accessing e-commerce features to sell products online. It’s a small investment that can bring substantial returns for your online business.

Designing with Wix Templates

As you explore Wix, the array of over 800 customizable templates will leave you astounded. These templates cater to a wide range of industries, including:

  • Food service
  • Fashion
  • Fitness
  • Professional services

And the best part? Each template is designed to be mobile responsive, ensuring a seamless user experience across various devices.

Yet, the design prowess of Wix extends beyond this. Wix offers an incredible range of customization features, allowing you to add various features to your template such as:

  • blogs
  • restaurant menus
  • contact forms
  • galleries
  • online stores
  • booking systems

Plus, it provides a library of free professional photos, graphics, and videos for users to enhance their website and a unique tool, Wix Artificial Design Intelligence (ADI), also known as wix adi, to help you create a unique website based on your preferences and needs.

Advanced Features for Creatives

For the artistic souls, Wix brings a plethora of exciting design customization options. From expert-made assets and sections inspired by the latest web trends to fully customizable designs and image galleries, Wix gives you the artistic authority you crave.

Editor X stands out as a significant tool that enhances your creative potential. The full suite of advanced capabilities in Editor X is designed with designers in mind, featuring:

  • Scalable font sizes
  • Grid layout
  • Stack and scale media
  • Custom breakpoints
  • Docking
  • Advanced sizing control

These features cater to the specific needs of designers.

Additionally, Wix offers the fantastic capability for users to create password-protected pages and member areas for bookings, events, blogs, forums, and more.

The Ecommerce Edge: Selling Online with Wix

Secure online payment processing on Wix

Wix’s robust e-commerce capabilities, known as Wix eCommerce, are one of its most noteworthy features. Whether you’re selling physical products, digital goods, or service-based offerings, Wix has got you covered. You can sell an unlimited amount of products on your online store, giving you the flexibility to grow your business without any constraints.

Yet, Wix’s offerings extend beyond just facilitating the setup of your online store. It also offers a variety of convenient payment options, including credit card processing through Stripe and Square, as well as PayPal. Customers also have the option to send cash through the mail, providing flexibility for all users.

Setting Up Your Online Store

Establishing an online store on Wix is a piece of cake. You can create products, create categories, and enter your site settings all from the comfort of your Wix dashboard. Once you’ve set up your store, adding product listings is as simple as creating product options and customizing the product page. You can showcase your products using the Category Page, provide details in the Product Page, allow additions to the Cart Page, and facilitate transactions on the Checkout Page.

What about incorporating a shopping cart into your Wix online store? It’s a breeze to add a shopping cart to your Wix website at a very reasonable cost, providing a crucial feature for your online store.

Payment Solutions and Security

Managing payments is a critical aspect of running an online store, and Wix makes it easy for you to handle online payments. Wix’s web stores offer a variety of convenient payment options, including credit card processing through Stripe and Square, as well as PayPal. And guess what? You’ll need one of Wix’s e-commerce premium plans to start receiving payments in your online store.

However, the focus isn’t solely on convenience. Wix also excels in ensuring the security of online transactions. From providing enterprise-grade security, including threat prevention, detection, and response, to deploying and maintaining technical and organizational security measures to protect customer data and assets, Wix has got your back.

Marketing Tools and Promotions

In the realm of marketing and promotions, Wix possesses a treasure trove of strategies. Some of the marketing tools offered by Wix include:

  • Email marketing
  • Social posts
  • Video makers
  • Automations
  • SEO features
  • Wix Analytics
  • Live chat
  • Customizable coupons
  • Smart business automations

With these tools, you have everything you need to promote your online store.

Initiating promotional campaigns on Wix is a straightforward process. You can use the Email Marketing feature in the dashboard to create email campaigns, and you can also promote events by selecting promotion options like email marketing directly within the Events section of the dashboard. It’s a fantastic way to promote your products and events.

Enhancing Functionality with Wix Apps

image of wix apps dashboard

Beyond its fundamental features, Wix provides a range of impressive tools to boost website functionality. One of these is the Wix App Market, home to over 300 app integrations. Whether you’re looking to add:

  • a photo gallery
  • a booking form
  • a members area
  • an online store

There’s an app for that.

However, the goal isn’t merely about incorporating additional functionality. Wix also offers core apps like Wix Ascend and Wix Bookings, which provide business management tools and a booking system, respectively, making it easier than ever to manage your online business.

Boosting Business with Wix Bookings

One of the standout features of Wix is Wix Bookings, an easy-to-use scheduling system that empowers users to effortlessly book and pay for services online. It’s perfect for businesses offering workshops, courses, or private sessions, whether online or in-person.

Wix Bookings is fantastic at handling multiple locations, services, and staff. It gives you the ability to schedule multiple service appointments, add multiple staff members, and manage their availability seamlessly.

Optimizing for Search Engines

SEO is a critical aspect of any online presence, and Wix offers built-in SEO tools to help you optimize your website for search engines. These robust SEO solutions are built into every site, helping you improve your site’s visibility and reach.

But Wix goes beyond just providing built-in SEO tools. It also offers the Wix SEO Wiz, a tool that helps you create a powerful and personalized SEO plan in just a few simple steps.

And let’s not forget about the importance of meta tags in SEO. Wix makes it easy to add meta tags to your site, ensuring that search engines display accurate information for your pages and attract clicks to drive more organic traffic.

Extending Capabilities with Third-Party Apps

Beyond its built-in features and apps, Wix also offers the ability to integrate third-party apps with your website. This provides a significant opportunity to extend your website’s functionality, making it more powerful and tailored to your specific needs.

Installing a third-party app on your Wix website is a straightforward process. Simply go to the Wix dashboard, navigate to the Apps feature, and select the app you wish to add. If you ever encounter any compatibility issues, they can be easily resolved by refreshing the page, clearing cookies and cache, or reaching out to the app provider for support.

Tailoring Your Domain and Branding

Custom domain name selection on Wix

Your online presence mirrors your brand. Wix equips you with the tools to make it uniquely yours. From acquiring a custom domain name to building your own website, Wix has got you covered.

With Wix, you can also optimize your website for mobile devices. Wix uses a unique approach by offering separate editors for desktop and mobile, allowing you to customize both versions independently. This ensures a seamless user experience across different devices.

Acquiring a Custom Domain Name

Your domain name serves as your unique web identifier, and Wix simplifies the process of obtaining a custom domain name. When you acquire a domain through Wix, it includes SSL encryption for added security. You also have the choice to include a custom email address through Google Workspace or other providers. This gives you the flexibility to use a professional email address that suits your business..

Having a custom domain offers several benefits for your website:

  • Adds a professional touch
  • Boosts branding, trustworthiness, and discoverability
  • Enhances your online presence
  • Contributes to the overall success of your website

And with Wix, SSL encryption is included with the custom domain services, providing essential security for your professional online presence.

Building Your Brand with Wix

Cultivating your brand is a vital part of your online presence, and Wix facilitates this process. With Wix, you can modify templates to align with your brand’s visual style and effectively convey your brand’s values and message to your audience.

But it’s not just about modifying templates. Wix also offers a range of brand-building tools, including:

  • Custom domains
  • Google Workspace business email
  • The Wix App Market
  • Wix Payments
  • Site Contacts
  • Wix Email Marketing

These tools are designed to help you build a strong, recognizable, and consistent brand that resonates with your target audience.

Mobile Optimization and Responsiveness

In the current digital era, a mobile-optimized website is indispensable. Wix ensures that your website delivers a seamless and consistent experience across various devices. It does this by offering separate editors for desktop and mobile, allowing you to customize both versions independently.

But that’s not all! Additionally, you can utilize the Wix mobile app to easily manage your website while on the move. This feature gives you the flexibility to:

  • Make updates and changes whenever and wherever you are
  • Create and publish content
  • Handle orders and customers
  • Offer coupons and sales

You can do it all from your mobile device.

Wix for Bloggers and Content Creators

Blogging tools and social media integration on Wix

Be it bloggers, writers, or content creators, Wix caters to a diverse range of users. From crafting engaging blogs to integrating social media and monetizing your blog, Wix provides a suite of features tailored for content creators.

Wix simplifies the task of crafting engaging blogs. It offers a built-in blogging platform that allows you to:

  • Publish and manage blog posts
  • Schedule posts
  • Categorize content
  • Customize your blog design to make it attractive and engaging for your readers.

Crafting Engaging Blogs

Starting a blog on Wix is an amazing opportunity to share your passion with the world. You can follow a few simple steps to get started, and before you know it, you’ll have a professional-looking blog up and running.

But creating a blog is not just about getting it up and running. It’s also about creating engaging content that resonates with your audience. Wix provides a blogging platform that includes features like scheduling posts, categorizing content, and a customizable design, making it easy to create engaging content.

Social Media Integration

In today’s digitally interlinked world, merging your website with social media can significantly boost exposure and audience interaction. Wix offers a range of tools to help you integrate your website with various social media platforms, including:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest

By integrating your website with these social media platforms, you can increase site traffic and enrich user engagement.

Setting up social media integration on your Wix website is as easy as pie. You can use the Social Bar feature to add links to your social media accounts, or add a social media feed using third-party tools such as SociableKit. It’s a great way to connect and engage with your audience.

Monetizing Your Blog

If you’re looking to monetize your blog, Wix has got you covered. You can make money from online ads, sponsored content, affiliate marketing, and more.

Setting up ad placements on your Wix blog is an exciting opportunity. You can showcase ads as images and link to the respective URLs, integrate marketing, or utilize Google AdSense. It’s a great way to generate revenue from your blog.

Wix Pricing and Plans: What Fits Your Budget

Wix provides an array of pricing plans to accommodate varied budgets, encompassing both free and premium options. The basic plan starts at an amazing $1.95 per month, and the monthly prices vary depending on the plan selected.

But, don’t be misled by the term ‘basic’. Even the basic plan is packed with features, perfect for small personal websites. And if you’re looking for even more features, Wix’s paid plans offer a host of benefits such as removing ads, using a custom domain, and accessing e-commerce features.

wix pricing plans

Comparing Wix Plans

Wix’s free plan offers:

  • A subdomain
  • 500MB of cloud storage
  • 500MB of bandwidth
  • Wix branding on the website

But if you’re looking for more, Wix provides a range of paid plans that offer even more incredible features.

Wix offers a range of plans to suit different needs and budgets, including:

  • Combo plan: 3GB of storage and 2GB of bandwidth
  • Business Unlimited plan: unlimited bandwidth, 35GB of storage, and access to Wix’s main help services and apps
  • VIP plan: unlimited bandwidth, 35GB of storage, and access to Wix’s main help services and apps

Value for Money

With its range of unique features, Wix offers outstanding value for money. From eCommerce capabilities and payment options to modern designs and advanced SEO tools, Wix gives you a lot of bang for your buck.

When compared to other website builders, Wix offers a generous price reduction of up to 26% for users who opt for a yearly subscription instead of monthly. Plus, there are exciting possibilities for additional services and products that you can explore beyond the subscription fee, such as specialized domain fees, transaction fees for credit and debit card payments, and possibly other services or products not covered in the subscription.

Mastering the Wix Dashboard and Support

The Wix dashboard serves as your comprehensive platform for managing your website. It offers comprehensive management tools, including:

  • Access to site data
  • Business management tools
  • Advanced performance insights
  • SEO monitoring
  • Sales reports
  • Overview of site traffic

However, what if you require assistance or support? Wix has got you covered. It offers:

  • Amazing on-page support while you build your website
  • A comprehensive Help Center
  • Support ticket submission
  • 24/7 phone call back services to assist you whenever you get stuck.

Managing Your Site with Ease

The Wix dashboard is packed with features and tools that make it easy for you to manage your website. Here are some of the things you can do from your dashboard:

  • Access your site’s data
  • Manage your business
  • Monitor your site’s performance
  • Keep track of sales reports
  • Get an overview of site traffic

All of this can be done from the comfort of your dashboard.

Editing content on your Wix website is a breeze. All you need to do is:

  1. Access your site’s dashboard
  2. Click ‘Edit Site’
  3. Once you’re in the Wix Editor, you can make revisions to colors, text styles, and manage site pages to enhance the user experience.

Reaching Out for Help

If you ever need help or support, Wix has got you covered. It offers a blend of thorough online resources and responsive human support. Additionally, Wix offers 24/7 customer support for all paid plans and priority support for VIP plan subscribers.

To contact Wix for support, all you need to do is log into your account from a computer and visit the Wix Support Center or the Contact Us page for direct assistance. Whether you’re having trouble setting up your website or need help with a specific feature, Wix’s support team is always ready to assist you.

Real World Examples: Success Stories with Wix

Wix transcends the traditional definition of a website builder. It’s a platform that has helped countless businesses and individuals achieve online success. High-profile brands like AirAsia, Nike, Deloitte, and Coca-Cola, as well as creative professionals like Sharon Radisch and Mikaela Rubin, have successfully used Wix to create their online presence.

These success stories demonstrate the versatility and effectiveness of Wix as a website builder. Whether you’re a:

  • small business owner
  • blogger
  • creative professional
  • someone looking to create a personal website

Wix has the tools and features to help you achieve your goals with your Wix account, as evidenced in this wix review of successful wix websites, including a top-performing Wix site.

Case Studies

The success of Wix is best demonstrated through real-world examples. Businesses like:

  • Million Dollar Collar
  • Nike
  • Deloitte
  • Coca-Cola

have all chosen Wix for their websites and have reaped the rewards.

But it’s not just big businesses that have found success with Wix. Many small businesses and individuals have also benefited from using Wix. For example, the following have all used Wix to create successful websites:

  • Wendy Ju
  • Animal Music
  • Izzy Wheels
  • Mane
  • Mananalu
  • Kunstrukt
  • Sonja van Duelmen
  • Sharon Radisch

These success stories demonstrate the power and versatility of Wix, showcasing its effectiveness for a wide range of users.

Developer’s Corner: Wix Code and Editor X

For the technically inclined, Wix offers sophisticated features for enhanced customization and control. Wix Code, also known as Velo by Wix, allows developers to add advanced functionality to their websites using powerful tools like:

  • Databases
  • Dynamic Pages
  • External APIs
  • Forms
  • Managed JavaScript

However, Wix Code isn’t the only feature that deserves attention. Editor X is another powerful tool that offers more advanced capabilities for experienced users. This design-centric website-building option comes with:

  • Clean templates, facilitating a faster movement of design elements
  • Tools like typography and color swatches, built specifically for designers
  • Multi-user collaboration

Introducing Wix Code

Wix Code is a powerful feature that allows developers to add advanced features to their websites. With Wix Code, you can use JavaScript to embed sites or widgets, add custom elements, and integrate various multimedia such as videos and animations, opening up a world of possibilities for creating a dynamic and interactive website.

Starting to use Wix Code is as easy as accessing the Code panel in Wix Studio and clicking ‘Start Coding’. Wix provides a step-by-step guide to help you create a web application using Velo (Wix Code), making it easy even for those with limited coding experience.

The Power of Editor X

Editor X is a design-centric website-building option that offers more advanced capabilities for experienced users. It comes with a full suite of advanced capabilities, including flex and grid layouts, custom interactions, and the capability to specify the position and behavior of every element at any viewport.

But Editor X is not just about advanced capabilities. It also brings an enhanced level of customizability compared to the basic Wix editor, offering exciting responsive design features, an integrated development environment, and a Node.js server, all contributing to a more dynamic and advanced web creation experience.


In a world where having an online presence is crucial, Wix stands out as a versatile and user-friendly website builder. Whether you’re a small business owner, a blogger, a creative professional, or just someone looking to create a personal website, Wix has the tools and features to help you achieve your goals.

From its intuitive drag-and-drop interface and stunning templates to its advanced features like Wix Code and Editor X, Wix offers a wide range of options to suit different needs and budgets. Whether you’re just getting started with website creation or you’re a seasoned pro, Wix is a reliable choice that offers value for money and the flexibility to create a website that truly reflects your brand.

Frequently Asked Questions

Is Wix completely free?

Wix offers a free plan, but it comes with limitations such as Wix-branded subdomains and lacking advanced features. To access more features and remove ads, you must upgrade to premium plans.

What are the disadvantages of Wix?

Wix has disadvantages such as lack of flexibility, non-transferrable websites, limited third-party apps, and slow loading times, which may limit its suitability for certain users. Despite these drawbacks, Wix can still be a viable option for those who prioritize ease of use and don’t require advanced customization.

How much does Wix charge per month?

You can check Wix’s price plans overview for the monthly charges. Consider comparing the plans to find the best option for you.

Is Squarespace better than Wix?

If you’re a beginner looking for a user-friendly platform with a free plan and helpful customer service, Wix is the better choice. However, if you prioritize e-commerce and blogging capabilities, Squarespace is the more suitable option.

Is Wix good for eCommerce websites?

Yes, Wix is a great option for eCommerce websites because it provides user-friendly design, a range of templates, and apps like Wix Stores and Wix Bookings, allowing you to create a fully-fledged online store without needing coding knowledge.

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Cam Morales

Cam is the Founder & CEO of Brandafy.com, Bix Marketing.com and EcomUpstart - he built two 7 figure businesses since he started his entrepreneurship journey in 2016. He now helps others launch ecommerce stores and other online businesses.

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