how to start walmart dropshipping

How To Start Walmart Dropshipping

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Are you looking for an innovative way to increase your e-commerce profits? Have you been searching for a new avenue of growth potential that won’t take up too much of your time and money? If so, Walmart dropshipping might be the perfect solution.

This guide will provide an overview of why Walmart dropshipping is such a great opportunity, as well as explain some key steps you need to know to get started. By the end, you’ll have a better understanding of how Walmart can help boost your business and have everything needed to begin planning out your successful path in dropshipping products with Walmart!

An Overview of Walmart Dropshipping

Dropshipping at Walmart operates on a straightforward model where you, as a seller, don’t need to keep the products you register to sell on Walmart in stock. This way, you never see or handle the product, but you’re still making a profit. Walmart, being one of the largest multinational retail corporations, provides an enormous marketplace for dropshippers. With its vast and diversified customer base, sellers have the opportunity to tap into various product niches.

Moreover, its robust online platform ensures seamless transactions and a user-friendly interface for both buyers and sellers. To start with Walmart dropshipping, first, you need to create a seller account on Ensure you have all the necessary legal and tax documents, as well as a solid business plan. Once your own Walmart seller account is established, you can start listing products from your chosen dropshipping supplier. Remember to mark up the prices to cover your expenses and desired profit margin.

But how do you choose what products to sell? A valuable tool here is product research. Understanding market trends, customer demands, and competition is key to selecting profitable items. Numerous tools online can aid you in this process. Last but not least, maintaining excellent customer service is paramount in this business model.

Benefits of Dropshipping with Walmart

The dropshipping model with Walmart offers several compelling benefits that can give your business a competitive edge. The first notable advantage is the significant reduction in operational costs. Since you don’t need to maintain a physical inventory, you can avoid the expenses related to warehousing, handling, and inventory tracking system maintenance. You’ll only have to buy a product when you have an existing order to fill. Another benefit is the potential for a vast product offering.

Without the constraints of physical storage, you can offer a broader range of products to your customers. This flexibility allows you to adapt quickly to market trends and customer preferences. Additionally, Walmart’s widespread popularity and trust among consumers provide a ready market for dropshippers. Listing your products on Walmart’s platform gives you immediate access to its vast customer base, increasing the visibility of your products and enhancing your potential for sales.

Finally, dropshipping with Walmart can provide a lower-risk entry point into the world of e-commerce. With the minimized upfront costs and the ability to experiment with different product offerings without substantial financial risk, it can be an excellent way for new entrepreneurs to dip their toes into online retail.

Is Walmart Dropshipping Legal?

Yes, dropshipping with Walmart is completely legal and adheres to the principles of e-commerce. However, like any other ecommerce business, it is essential to ensure that your operations abide by the specific policies and regulations set by Walmart. These include maintaining accurate product descriptions, providing timely shipment and delivery, and offering exceptional customer service. Violation of these policies could result in suspension or closure of your seller account.

Another aspect you need to pay consider is the legal responsibilities towards your customers. This includes respecting their privacy, protecting their personal information, and adhering to consumer protection laws. It’s also important to maintain transparency with customers about your business model. This includes being upfront about shipping times and any potential delays. Additionally, when choosing a supplier, ensure that they are reliable and legitimate.

They should comply with the standards and regulations relevant to their products and industry. This could include health and safety standards, environmental regulations business tax, or intellectual property laws. Utilizing a non-compliant or unreliable supplier could lead to legal issues and damage your business reputation.

image showing walmart dropshipping

The Advantages & Disadvantages Of Walmart Dropshipping

Like any business model, dropshipping at Walmart comes with its own set of advantages and disadvantages. It is crucial to weigh these pros and cons before diving into this venture to ensure you’re making informed decisions.

Advantages of Walmart Dropshipping

One of the most significant advantages of dropshipping at Walmart is the potential for high scalability. Since you don’t have to worry about inventory management and order fulfillment, it’s easier to scale your business according to market demand. This scalability, combined with Walmart’s expansive customer reach, can lead to substantial business growth with the correct strategies in place.

Another advantage is the reduction of entry and operational costs. The capital required to start a dropshipping business is significantly less than conventional retail businesses. You don’t have to invest heavily in inventory, warehouse space, or logistical support, as your supplier handles these aspects. This low-cost entry makes dropshipping an attractive option for budding entrepreneurs.

Disadvantages of Walmart Dropshipping

Despite its advantages, dropshipping at Walmart also has its pitfalls. One notable disadvantage is the thin profit margins. Given the intense competition in Walmart’s marketplace, keeping your prices competitive while covering your expenses can be challenging. This is especially true when you consider the fees Walmart charges for selling on its platform.

Another downside is the lack of control over inventory and order fulfillment. Since the supplier handles these aspects, any mistakes on their part, such as shipping delays or stockouts, can directly impact your business and customer satisfaction. Constant communication and a good relationship with your supplier are crucial to mitigate these risks.

What To Look For Before Starting Walmart Dropshipping

creative showing walmart dropshipping profit cycle

Before starting your Walmart dropshipping venture, it’s important to carry out due diligence on several key aspects.

Understanding Walmart’s Policies:

First and foremost, familiarise yourself with Walmart’s policies pertaining to dropshipping. Ensure you fully understand the rules regarding product listings, shipping, returns, and customer service. Non-compliance could jeopardize your seller account, so it is essential to stay informed and up-to-date with any policy changes.

Choosing the Right Suppliers:

Secondly, choosing a reliable and trustworthy supplier is critical to your business’s success. A supplier’s performance directly influences your customer’s shopping experience. Make sure to assess the supplier’s track record, product quality, delivery times, and communication skills before deciding to partner with them. It’s advisable to have agreements in place with your suppliers to clarify responsibilities and set expectations.

Market Research:

Conducting thorough market research is yet another essential factor. Understand what products are in demand, analyze competition, and identify key trends in the market. It’s also important to gain insights into your potential customers’ preferences and buying habits. Knowing your target audience and catering to their needs can significantly enhance your chances of success.

Financial Planning:

Lastly, have a clear financial plan. Understand your cost structure, including seller fees, shipping costs, and potential returns. This will allow you to price your products appropriately to maintain profitability. Also, consider potential scenarios like supplier price changes or increased competition that may impact your profit margins. A robust financial plan can help mitigate risks and ensure the sustainability of your dropshipping business.

How to Set Up a Walmart Dropshipping Account

To set up a Walmart Dropshipping account, you’ll first need to apply to become a Walmart Marketplace seller. Begin by visiting the Walmart Marketplace website and clicking on ‘Request to Sell.’ Fill out the application form with your business details, tax information, and Walmart Retailer Agreement. It is essential to be honest and accurate in providing this information, as Walmart will review your application and validate the details.

After your application is approved, you can start setting up your seller account. Walmart will provide you with a welcome email containing a link to set up your account. You’ll have to complete your registration by providing additional business information and agreeing to the Marketplace Retailer Agreement. This includes specifying your payment and tax details, your business address and location, and customer service information.

Next, you need to integrate your product catalog with Walmart’s platform. Walmart provides several integration methods, including API, bulk uploads, and through integration partners. Choose the one that suits your business needs the best.

Lastly, you need to set up your shipping and return policies. Walmart has specific requirements for shipping times, tracking, and returns that you must adhere to. It’s crucial to provide clear and accurate information to your customers about shipping times, your return policy and procedures, and any potential delays to maintain their trust and satisfaction.

Remember, regular monitoring and revising your strategies based on the marketplace dynamics and customer feedback is key to successfully dropshipping on Walmart. Make sure to stay informed and flexible to adapt to any changes or challenges that come your way.

Tips for Optimizing Your Walmart Storefront

To optimize your Walmart storefront and enhance your chances of success in dropshipping, consider the following tips:

Focus on Product Presentation:

Your product listings are the first point of interaction with potential customers. High-quality images, detailed and accurate descriptions, and competitive pricing can significantly increase the likelihood of sales. Ensure that each product listing provides all the necessary information a customer might need to make a purchase decision. Don’t underestimate the power of attractive packaging and professional photography.

Customer Service:

Prompt and efficient customer service can set you apart from other sellers. Make sure to respond to customer inquiries, complaints, or feedback promptly and professionally. Providing a personalized experience can enhance customer satisfaction and encourage repeat purchases. Furthermore, positive customer reviews and ratings can improve your visibility and credibility on the platform.

Inventory Management:

Despite not having physical control over your inventory, effective communication with your suppliers can help ensure that product availability aligns with your listings online sales amount. Monitor your product sales closely and regularly update your listings to reflect current inventory levels. This can prevent customer dissatisfaction caused by orders for out-of-stock products.

Leverage Walmart’s Marketing Tools:

Walmart provides various marketing tools to promote your products and storefront. Take advantage of sponsored product listings, search optimization tools, and customer analytics to enhance your visibility and understand your target audience better.

Continuous Learning and Improvement:

The e-commerce landscape is continuously evolving, and so should your strategies. Keep abreast of the latest market trends, customer preferences, and competitors’ strategies. Regularly review your performance and identify areas of improvement. Remember, continuous learning and adaptation are key to achieving long-term success in Walmart dropshipping.

By implementing these strategies, you can optimize your Walmart store front, attract more customers, and increase your sales. However, remember that success in dropshipping requires diligence, patience, and a willingness to adapt to changing circumstances. There are extensive, step-by-step guidelines on Walmart’s website to simplify the onboarding process and why dropship is as simple as possible. · Is it legal to dropship from Walmart through Walmart to eBay?

Strategies for Successful Product Sourcing and Pricing

When it comes to product sourcing for Walmart dropshipping, a strategic approach can make all the difference. Firstly, choose your dropshipping suppliers carefully. Look for reliable suppliers who offer quality products, competitive prices, and efficient delivery times. It’s advisable to work with multiple suppliers for drop shipping, to ensure that your product availability is not dependent on a single source.

Keep in mind Walmart’s high standards for product quality and customer service, and ensure your suppliers can meet these standards. Moreover, consider sourcing products wholesale suppliers that are in high demand but have low competition from Walmart to increase your chances of making sales. Pricing your products rightly is another critical element for success in Walmart dropshipping business. Your product pricing should factor in all costs, including the product cost, shipping charges, seller fees, and any potential returns.

It’s a delicate balance between setting a competitive price to attract customers and ensuring profitability. Regularly monitor your competitor’s prices and adjust your prices accordingly to stay competitive. Keep in mind that while pricing lower than your competitors can attract customers, it may also affect your profit margins. Therefore, it’s crucial to find a balance that ensures profitability while being attractive to customers.

Lastly, availability and visibility of your products play a crucial role in successful product sourcing and pricing. Regularly review your product listings and ensure they are optimized for search. This means using relevant keywords in the product title and description, providing detailed and accurate product information, and using high-quality images. Walmart’s algorithm favors listings with complete and accurate information, so this can improve your product’s visibility and increase your chances of making a sale.

What Is a Walmart Drop Ship Vendor?

A Walmart Drop Ship Vendor walmart drop ship vendors (DSV) is a seller who lists and sells products on Walmart’s online business platform without having to physically stock the goods. Instead, when a product is sold, the walmart warehouse or vendor purchases the item from a third-party supplier, who then ships the product directly to the customer. This model eliminates the need for physical inventory management, thereby reducing overhead costs and potential business risks associated with holding stock.

Becoming a Walmart DSV offers numerous advantages. Firstly, it allows vendors to offer a wide variety of products without the necessity for physical storage. It also provides access to a vast customer base that encompasses millions of shoppers worldwide, consequently increasing the potential for high sales volumes. Furthermore, Walmart’s robust and user-friendly platform makes listing, selling, and managing orders relatively straightforward.

However, operating as a Walmart DSV also comes with its unique challenges. It requires careful supplier selection to ensure product quality and consistency, prompt delivery, and adherence to Walmart’s customer service expectations. Additionally, DSVs are responsible for maintaining accurate product listings, managing customer service, handling returns, and continuously optimizing their storefront to remain competitive in the marketplace.

Is Dropshipping from Walmart Worth It?

Engaging in dropshipping from Walmart can be a profitable venture, given its vast customer base, wide array of products, and robust e-commerce platform. However, it’s essential to remember that success is not guaranteed and depends on various factors. One key aspect is the selection of the right niche. The profitability of your dropshipping business largely hinges on the products you choose to sell.

High-demand, low-competition products often provide a better opportunity to earn profits. Using market research and analysis tools can help identify profitable niches within the vast Walmart products range. Moreover, effective pricing strategies also play a critical role. It’s crucial to price your products in a way that covers all your costs including the product cost, shipping cost, seller fees, and potential returns while remaining competitive in the market.

Regularly monitoring the pricing strategies of your competitors can offer useful insights. Another determinant of success in Walmart dropshipping is the quality of customer service provided. Since Walmart values customer satisfaction highly, vendors who prioritize high-quality customer service, including prompt communication, easy return policies, and quick resolution of customer issues, are more likely to succeed. Lastly, the significance of continuous optimization cannot be overstated.

Regularly reviewing and updating your product listings, incorporating SEO best practices, and using Walmart’s marketing tools effectively can significantly enhance your store’s visibility and increase sales. Overall, while dropshipping from Walmart has the potential to be a lucrative e-commerce model, it requires strategic planning, diligent execution, and a continuous improvement mindset. If these elements are in place, then dropshipping from Walmart is indeed worth it.


What are the prerequisites to become a Walmart Drop Ship Vendor (DSV)?

Becoming a Walmart DSV requires meeting several standards, including a strong track record of customer service, the ability to deliver high-quality products consistently, and an efficient order fulfillment system. Also, prospective DSVs must adhere to Walmart’s shipping and return policies, ensuring a seamless shopping experience for customers.

How can I identify high-demand, low-competition products from Walmart?

This involves diligent market research and using analytics tools that provide insights into market trends, purchase behaviors, and competitor activities. Look for products that have a high search volume but relatively fewer sellers. That could indicate a high-demand, low-competition product.

What kind of customer service expectations does Walmart have from its DSVs?

Walmart expects its DSVs to provide prompt and efficient service, resolve customer issues quickly, and maintain clear and open communication channels. This includes handling returns and refunds efficiently, ensuring the delivery of high-quality products, and providing accurate and detailed product information.

How to optimize product listings on Walmart?

Optimizing your product listings involves using relevant keywords in your product title and description, providing comprehensive and accurate product details, and using high-quality images. Regular reviewing and updating of listings, along with incorporating SEO best practices, can significantly improve your product’s visibility.

Are there any fees associated with becoming a Walmart DSV?

Yes, Walmart charges a referral fee for each item sold, which varies by product category. Additionally, there might be other costs associated with dropshipping, such as shipping charges, return costs, and costs related to product sourcing and listing optimization.


Walmart dropshipping emerges as an exciting and viable opportunity for e-commerce entrepreneurs looking to expand their business with minimal investment. This guide has illuminated why Walmart’s dropshipping model stands out, offering fast shipping and a wide range of products, combined with the reliability and trust associated with a major retailer.

As you embark on this journey, remember that success in Walmart dropshipping hinges on understanding the nuances of the process, from selecting the right products to optimizing your logistics and marketing strategies. With the insights and steps outlined in this guide, you are now better equipped to navigate the world of Walmart dropshipping, poised to capitalize on its potential for growth and profitability.

Embrace this opportunity to elevate your e-commerce venture to new heights with Walmart as your trusted partner in dropshipping.

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Cam Morales

Cam is the Founder & CEO of, Bix and EcomUpstart - he built two 7 figure businesses since he started his entrepreneurship journey in 2016. He now helps others launch ecommerce stores and other online businesses.

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